Switched On, the recent three day CIPD Annual Scottish Conference brought together HR professionals and senior managers from across Scotland. To help attract delegates to discuss training requirements with Forth Valley College, Big Green Sheep was on hand with its unique online registration survey and product sampling experience.

As a result of offering a range of quality free product samples to delegates, including toiletries, cosmetics and confectionary, www.biggreensheep.com helped generate a large number of positive leads for the college. During the conference, nearly a quarter of all attendees registered with www.biggreensheep.com and then visited Forth Valley College at its own exhibition area. The data collected through the online registration process will now enable Forth Valley College, which is Scotland’s fifth largest college, to tailor its future marketing campaigns, ensuring they are as effective as possible.

Deborah Carton, managing director of Big Green Sheep, explained: "The CIPD Annual Scottish Conference was a very successful event for both Forth Valley College and Big Green Sheep. We had an extremely positive reaction to www.biggreensheep.com while Forth Valley made some excellent connections to many key HR professionals.

"By offering quality products that were ideally suited to the conference’s delegates we were able to really drive up the number of people visiting Forth Valley College during the event as well as collecting invaluable research for the college."