AELP Webinar: Digital Marketing and Communication for WBL –  Content is Key to Success
Nov 13

AELP Webinar: Digital Marketing and Communication for WBL...

Digital content can set you apart from your competitors

 

Digital content can set you apart from your competitors

  • Facilitated by: Carolyn Lewis, Managing Director, elearning Marketplace Ltd

    Overview

    In this non-technical webinar, which is part 2 in a series of 3, you will receive practical advice from a presenter who has launched a successful e-commerce business and knows the work based learning sector well.

    Knowledge is key to help inform your digital marketing strategy and support you in identifying appropriate content, so knowing what your competitors are doing is a great advantage. In this webinar we will look at some useful tools for competitor intelligence and creating content.

    Quality varied content is imperative to ensure that your digital marketing strategy is a success. Not only can your content set you apart from your competitors, it can provide you with the key to engaging your target audience.

    Objectives

    This webinar will:

    • raise awareness of competitor intelligence and how this can inform your marketing and communication strategy
    • identify tools for researching competitor intelligence
    • raise awareness of the range of digital marketing content and the appropriateness of it for you target audience
    • identify free tools for digital content creation

    Who Should Attend

    This webinar will be of interest to those who are delivering work based learning, including apprenticeship provision and are implementing or reviewing a digital marketing and communication strategy. It will also be of interest to those who would like to know more about digital tools for creating online content and bringing efficiencies to their marketing and communication activities.


  • Category
    Webinars
  • Date & Time
    Nov 13 2018 at 10:30 AM - Nov 13 2018 at 11:30 AM
  • Location & full address
    http://www.aelpwebinars.org.uk/content-18
  • Event Admins
    Jo Moriani

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