Do you like to keep up with developments in the world of business? Do you cast your eye over the latest economic trends each month or each quarter? If you do, you'll know that new business activity is increasing.

Are you taking advantage of these developments in order to grow your own employer community?

Connecting with new businesses

Accountants already know that the number of new company formations is increasing, because quite a lot of the work of setting up these new companies is coming to them. Other suppliers of products and services to new businesses are also finding their sales increasing. Those new businesses will soon be making other purchases, too.

Are you actively trying to get more new businesses to join your employer community? Are you hosting new business events and business start-up conventions? Are you revitalising your strategy for making sure new businesses know about you and how you can help them?

To take advantage of the current situation set targets for growing your list of employers to reflect what's happening in your local business marketplace. Make a commitment to pay particular attention to the needs of new businesses when you're planning your marketing activities for the autumn.

Building relationships with businesses

Most people take time to decide to buy a product, service or development programme. They buy when they are familiar with the organisation delivering the support and have heard good things about the quality of service on offer.

Is your approach to employer engagement designed to help to build the sort of trust that over time leads to business?

Have you communicated the benefits employers gain when they choose to join your e-mail list or to attend a free event or to give up valuable time to meet one of your staff? Are you actively thinking about how you can encourage employers to learn more about you, and at the same time demonstrating to them that you do a good job?
Are you also directly asking new employers to join your community?

Personal invitations always bring in the best responses. To help to attract new businesses to your organisation ensure that every one who works with employers reminds them about the benefits of being part of your community on a regular basis.
Make a particular point of spelling out the benefits new businesses will gain from building a close relationship with your organisation as they face the challenges of surviving those early years of trading.

Giving buyers what they want

The quickest way to build your business with employers is to supply what they're actually looking for.

According to the CIPD (Chartered Institute of Personnel and Development) employers are changing their spending habits when it comes to their purchases of learning and development. They are making more use of such cost-effective development practices as e-learning, coaching by line managers, in-house development programmes and in-house knowledge sharing events.

Have you revised your offer to take such changes into account?

For quite some time employers have expressed reluctance to buy, when offered qualifications. Are you ready for the world where they no longer wish to buy as much skills training either?

Taking the right action

Statistics about the economy as a whole don't always draw sufficient attention to what's happening in the small business sector. Don't allow your organisation to ignore the changes that are taking place in this part of the employer marketplace.

Make sure the majority of the new businesses in your area become part of your community rather than someone else's. In other words, make sure your employer community is growing.

Margaret Adams helps provider organisations to do more business with more employers more often. She writes on employer engagement at: Attract More Business and at Achieving the TQS

Read other FE News articles by Margaret Adams:

It was a great meeting but...

Do your systems work?

Fresh thinking for 2011

Sponsored Video

Register, Login or Login with your Social Media account:


Upcoming FE Events

Advertiser Skyscrapers

Newsroom Activity

Abertay has published a new article: How do I qualify as a First Aid Trainer? 20 minutes ago
FE News: The Future of Education News Channel had a status update on Twitter 26 minutes ago

The latest podcasts from FE News for 10/16/2021 -
View Original Tweet

Latest Education News

Further Education News

The FE News Channel gives you the latest education news and updates on emerging education strategies and the #FutureofEducation and the #FutureofWork.

Providing trustworthy and positive Further Education news and views since 2003, we are a digital news channel with a mixture of written word articles, podcasts and videos. Our specialisation is providing you with a mixture of the latest education news, our stance is always positive, sector building and sharing different perspectives and views from thought leaders, to provide you with a think tank of new ideas and solutions to bring the education sector together and come up with new innovative solutions and ideas.

FE News publish exclusive peer to peer thought leadership articles from our feature writers, as well as user generated content across our network of over 3000 Newsrooms, offering multiple sources of the latest education news across the Education and Employability sectors.

FE News also broadcast live events, podcasts with leading experts and thought leaders, webinars, video interviews and Further Education news bulletins so you receive the latest developments in Skills News and across the Apprenticeship, Further Education and Employability sectors.

Every week FE News has over 200 articles and new pieces of content per week. We are a news channel providing the latest Further Education News, giving insight from multiple sources on the latest education policy developments, latest strategies, through to our thought leaders who provide blue sky thinking strategy, best practice and innovation to help look into the future developments for education and the future of work.

In Jan 2021, FE News had over 173,000 unique visitors according to Google Analytics and over 200 new pieces of news content every week, from thought leadership articles, to the latest education news via written word, podcasts, video to press releases from across the sector, putting us in the top 2,000 websites in the UK.

We thought it would be helpful to explain how we tier our latest education news content and how you can get involved and understand how you can read the latest daily Further Education news and how we structure our FE Week of content:

Main Features

Our main features are exclusive and are thought leadership articles and blue sky thinking with experts writing peer to peer news articles about the future of education and the future of work. The focus is solution led thought leadership, sharing best practice, innovation and emerging strategy. These are often articles about the future of education and the future of work, they often then create future education news articles. We limit our main features to a maximum of 20 per week, as they are often about new concepts and new thought processes. Our main features are also exclusive articles responding to the latest education news, maybe an insight from an expert into a policy announcement or response to an education think tank report or a white paper.

FE Voices

FE Voices was originally set up as a section on FE News to give a voice back to the sector. As we now have over 3,000 newsrooms and contributors, FE Voices are usually thought leadership articles, they don’t necessarily have to be exclusive, but usually are, they are slightly shorter than Main Features. FE Voices can include more mixed media with the Further Education News articles, such as embedded podcasts and videos. Our sector response articles asking for different comments and opinions to education policy announcements or responding to a report of white paper are usually held in the FE Voices section. If we have a live podcast in an evening or a radio show such as SkillsWorldLive radio show, the next morning we place the FE podcast recording in the FE Voices section.

Sector News

In sector news we have a blend of content from Press Releases, education resources, reports, education research, white papers from a range of contributors. We have a lot of positive education news articles from colleges, awarding organisations and Apprenticeship Training Providers, press releases from DfE to Think Tanks giving the overview of a report, through to helpful resources to help you with delivering education strategies to your learners and students.


We have a range of education podcasts on FE News, from hour long full production FE podcasts such as SkillsWorldLive in conjunction with the Federation of Awarding Bodies, to weekly podcasts from experts and thought leaders, providing advice and guidance to leaders. FE News also record podcasts at conferences and events, giving you one on one podcasts with education and skills experts on the latest strategies and developments.

We have over 150 education podcasts on FE News, ranging from EdTech podcasts with experts discussing Education 4.0 and how technology is complimenting and transforming education, to podcasts with experts discussing education research, the future of work, how to develop skills systems for jobs of the future to interviews with the Apprenticeship and Skills Minister.

We record our own exclusive FE News podcasts, work in conjunction with sector partners such as FAB to create weekly podcasts and daily education podcasts, through to working with sector leaders creating exclusive education news podcasts.

Education Video Interviews

FE News have over 700 FE Video interviews and have been recording education video interviews with experts for over 12 years. These are usually vox pop video interviews with experts across education and work, discussing blue sky thinking ideas and views about the future of education and work.


FE News has a free events calendar to check out the latest conferences, webinars and events to keep up to date with the latest education news and strategies.

FE Newsrooms

The FE Newsroom is home to your content if you are a FE News contributor. It also help the audience develop relationship with either you as an individual or your organisation as they can click through and ‘box set’ consume all of your previous thought leadership articles, latest education news press releases, videos and education podcasts.

Do you want to contribute, share your ideas or vision or share a press release?

If you want to write a thought leadership article, share your ideas and vision for the future of education or the future of work, write a press release sharing the latest education news or contribute to a podcast, first of all you need to set up a FE Newsroom login (which is free): once the team have approved your newsroom (all content, newsrooms are all approved by a member of the FE News team- no robots are used in this process!), you can then start adding content (again all articles, videos and podcasts are all approved by the FE News editorial team before they go live on FE News). As all newsrooms and content are approved by the FE News team, there will be a slight delay on the team being able to review and approve content.

 RSS IconRSS Feed Selection Page