Dean Sadler, CEO at Tribepad

 Effective leadership is tricky. But with Covid imposing enormous challenges for businesses, strong leadership and engagement is something all business owners are currently trying to get right.

The latest UK national lockdown has meant many businesses have had to close, after what seems like only just reopening. In London alone, close to 100,000 businesses will be forced to close once again.

With little business and the constant worry of how to retain and engage with employees during lockdown, businesses need to think tactically. Not only to survive financially, but to also engage with existing - and potentially new - employees.

Businesses under lockdown

Since the beginning of the pandemic, the likeness of a second wave has loomed across the economy and determined how businesses have prepared for what’s ahead. Many have shifted to remote working for the foreseeable future, and others have limited office space. Yet now we have been introduced to a second national lockdown, businesses across the country could be damaged even further as we head into the winter months, due to the ever-changing restrictions.

Though it could be argued the national lockdown was inevitable, the announcement has still come as a surprise for some. And many businesses are struggling to balance the new restrictions - pubs and bars must close for example - all while still generating revenue to keep their business afloat.

But businesses are not the same as they once were - especially for hospitality which is one of the biggest sectors in the UK. While restaurants and pubs reopened in recent months, the experience has changed. And many businesses have spoken up about how they didn't have enough customers to make opening worthwhile - sales at pub, bar and restaurant chains plunged by more than a third after the 10pm curfew was introduced.

To add to this perfect storm, with more and more businesses closing because of the lockdown, the job scene has become scarce and the number of available jobs is shrinking. For young people especially, this is detrimental in kick-starting their careers. With limited jobs available, many are left without work.

But despite this, or rather because of this, it’s still important for businesses to keep up employee engagement and company morale in the coming months. They need to ensure that employees feel safe and secure in their roles, despite economic uncertainty.

Maintaining employee engagement

As demand collapses, many businesses will have no option but to switch up their strategy - not only to fit in with the current Covid world, but to ensure that few or no staff layoffs have to be made. For example, restaurants offering takeaway services instead of dining in, so that they can still drive some sort of revenue. But this shouldn’t be taken as a negative. We are in fact seeing new businesses being born out of the pandemic which has come from switching up strategy.

For retaining staff, business owners need to think of new ways to engage with their employees - especially for those who may be on furlough or reduced hours. Additional training courses can be found online - many are free - that will help keep staff engaged outside of work. Not only will this ease the mind of employees, but it may also improve their work ethic as it encourages self-development. Compiling a list of helpful online resources may encourage them to pursue a skill they’ve always wanted to learn.

It’s also critical to keep employees updated on changes to their contract. As new government restrictions come into play, efficient communication will provide a vital pillar of support for maintaining employee engagement, and keeping them well informed.

Another tip is to have a clear leadership strategy set in stone. Businesses should aim for transparency across all areas of the business, so that employees know when they are working, and exactly what work they are doing. It'll make these challenging times far more easy for both employees and business owners.

Finally, it’s important that businesses aim to keep up company morale. Day-to-day social interaction with co-workers is something we all miss, so business owners need to think outside the box and create new ways of interacting - budget and government restrictions permitting of course. Virtual coffee mornings and book clubs, online fitness activities or virtual cocktail making classes, are all ideas that can boost company morale and maintain employee engagement.

No one could have predicted the enormous effect Covid has had on our economy. And since we’ve now entered our second national lockdown, it’s important that those businesses affected maintain an efficient level of communication with their employees during this difficult time.

Dean Sadler, CEO at Tribepad

You may also be interested in these articles:

Sponsored Video

Register, Login or Login with your Social Media account:


Upcoming FE Events

Advertiser Skyscrapers

Newsroom Activity

FE News: The Future of Education News Channel had a status update on Twitter 14 hours 44 minutes ago

Birmingham Based School’s IT excellence recognised by the Government’s Department for Education: Pheasey Park Farm…
View Original Tweet

Latest Education News

Further Education News

The FE News Channel gives you the latest education news and updates on emerging education strategies and the #FutureofEducation and the #FutureofWork.

Providing trustworthy and positive Further Education news and views since 2003, we are a digital news channel with a mixture of written word articles, podcasts and videos. Our specialisation is providing you with a mixture of the latest education news, our stance is always positive, sector building and sharing different perspectives and views from thought leaders, to provide you with a think tank of new ideas and solutions to bring the education sector together and come up with new innovative solutions and ideas.

FE News publish exclusive peer to peer thought leadership articles from our feature writers, as well as user generated content across our network of over 3000 Newsrooms, offering multiple sources of the latest education news across the Education and Employability sectors.

FE News also broadcast live events, podcasts with leading experts and thought leaders, webinars, video interviews and Further Education news bulletins so you receive the latest developments in Skills News and across the Apprenticeship, Further Education and Employability sectors.

Every week FE News has over 200 articles and new pieces of content per week. We are a news channel providing the latest Further Education News, giving insight from multiple sources on the latest education policy developments, latest strategies, through to our thought leaders who provide blue sky thinking strategy, best practice and innovation to help look into the future developments for education and the future of work.

In May 2020, FE News had over 120,000 unique visitors according to Google Analytics and over 200 new pieces of news content every week, from thought leadership articles, to the latest education news via written word, podcasts, video to press releases from across the sector.

We thought it would be helpful to explain how we tier our latest education news content and how you can get involved and understand how you can read the latest daily Further Education news and how we structure our FE Week of content:

Main Features

Our main features are exclusive and are thought leadership articles and blue sky thinking with experts writing peer to peer news articles about the future of education and the future of work. The focus is solution led thought leadership, sharing best practice, innovation and emerging strategy. These are often articles about the future of education and the future of work, they often then create future education news articles. We limit our main features to a maximum of 20 per week, as they are often about new concepts and new thought processes. Our main features are also exclusive articles responding to the latest education news, maybe an insight from an expert into a policy announcement or response to an education think tank report or a white paper.

FE Voices

FE Voices was originally set up as a section on FE News to give a voice back to the sector. As we now have over 3,000 newsrooms and contributors, FE Voices are usually thought leadership articles, they don’t necessarily have to be exclusive, but usually are, they are slightly shorter than Main Features. FE Voices can include more mixed media with the Further Education News articles, such as embedded podcasts and videos. Our sector response articles asking for different comments and opinions to education policy announcements or responding to a report of white paper are usually held in the FE Voices section. If we have a live podcast in an evening or a radio show such as SkillsWorldLive radio show, the next morning we place the FE podcast recording in the FE Voices section.

Sector News

In sector news we have a blend of content from Press Releases, education resources, reports, education research, white papers from a range of contributors. We have a lot of positive education news articles from colleges, awarding organisations and Apprenticeship Training Providers, press releases from DfE to Think Tanks giving the overview of a report, through to helpful resources to help you with delivering education strategies to your learners and students.


We have a range of education podcasts on FE News, from hour long full production FE podcasts such as SkillsWorldLive in conjunction with the Federation of Awarding Bodies, to weekly podcasts from experts and thought leaders, providing advice and guidance to leaders. FE News also record podcasts at conferences and events, giving you one on one podcasts with education and skills experts on the latest strategies and developments.

We have over 150 education podcasts on FE News, ranging from EdTech podcasts with experts discussing Education 4.0 and how technology is complimenting and transforming education, to podcasts with experts discussing education research, the future of work, how to develop skills systems for jobs of the future to interviews with the Apprenticeship and Skills Minister.

We record our own exclusive FE News podcasts, work in conjunction with sector partners such as FAB to create weekly podcasts and daily education podcasts, through to working with sector leaders creating exclusive education news podcasts.

Education Video Interviews

FE News have over 700 FE Video interviews and have been recording education video interviews with experts for over 12 years. These are usually vox pop video interviews with experts across education and work, discussing blue sky thinking ideas and views about the future of education and work.


FE News has a free events calendar to check out the latest conferences, webinars and events to keep up to date with the latest education news and strategies.

FE Newsrooms

The FE Newsroom is home to your content if you are a FE News contributor. It also help the audience develop relationship with either you as an individual or your organisation as they can click through and ‘box set’ consume all of your previous thought leadership articles, latest education news press releases, videos and education podcasts.

Do you want to contribute, share your ideas or vision or share a press release?

If you want to write a thought leadership article, share your ideas and vision for the future of education or the future of work, write a press release sharing the latest education news or contribute to a podcast, first of all you need to set up a FE Newsroom login (which is free): once the team have approved your newsroom (all content, newsrooms are all approved by a member of the FE News team- no robots are used in this process!), you can then start adding content (again all articles, videos and podcasts are all approved by the FE News editorial team before they go live on FE News). As all newsrooms and content are approved by the FE News team, there will be a slight delay on the team being able to review and approve content.

 RSS IconRSS Feed Selection Page