Sak Awan Director of Employability and Skills, S Knights Recuitment
“What’s recruitment got to do with branding?... I’m just looking for a trainer?!”
The industry is currently going through a state of flux. There’s definitely uncertainty but also an abundance of opportunities. Where we have seen organisations making redundancies there are twice as many providers growing … which is all great, but again where is the link to branding and marketing?
Interesting fact: We found that the 3rd most popular reason for candidates not wanting to be submitted against a certain vacancy they were suitable for, was “I’ve already applied to that company and didn’t hear anything back, I wouldn’t want to work for them” when you consider the vulnerability and anxiety associated with job searching … now your destroying your brand!
Candidate Journey
It is a common misconception that the on-boarding for a candidate is day one of employment. Your next employees first impression of you actually starts at the beginning of their “candidate journey”. The first time they see your advert, the first time they hear of your company and the first time they click “Apply” to your vacancy. (For providers who engage with recruitment agencies – there will be a separate article about how to get the most of your agency). We invest heavily in keeping candidates “in the loop” it goes a long way in candidate commitment, their confidence in you as an employer and most importantly is an insight to what they can expect when they start their job with you. With a candidate lead market, you want to ensure that you are the employer of choice, you want your unparalleled, superior candidate journey to mitigate the risks of potential counter offers from other providers. Make sure you stick to the deadlines you set, be that for submission, feedback or interviews. We’ve all been there, we’ve all sat by our emails or phones waiting for that feedback or interview request call where every hour feels like days, every day - weeks and every week –months which is pure agony. You don’t want your next hire to go through that.
Promote yourselves to potential employees just as vigorously as you would to employers
As a sector, we are great at employer engagement. We can take a consultative approach, provide training needs analysis and embed ourselves within organisations we want to train. We need to see the same level of investment into attracting and securing talent within the sector. In a limited pool off training providers and colleges across the UK, it is becoming harder for providers to compete for staff that are so sought after. As an employer you should be celebrating your successes both to prospective employers you want to train, as well as to the passive candidate who isn’t actively looking for work, but would say yes to that perfect position with the perfect company… which is you.  
A few quick tips:
1.       Write detailed, interesting and attractive adverts (Not just a copy of the JD)
2.       Promote what makes you, the employer, a provider a candidate would want to work for
3.       Stick to deadlines
4.       Keep candidates in the loop with any delays or changes in recruitment
5.       Give timely and constructive feedback.
Food for thought
“Exit interviews” are common practice; addressing any issues and reasons for leaving. Have you ever conducted an “Entrance interview” ?
Sak Awan, Director of Employability and Skills, S Knights Recruitment

You may also be interested in these articles:

Sponsored Video


Upcoming FE Events

Advertiser Skyscrapers

Newsroom Activity

FE News: The Future of Education News Channel had a status update on Twitter yesterday

The Environmental Impacts of Remote Work: Stats and Benefits: Working from home is a necessity rather than a luxury…
View Original Tweet

Latest Education News

Further Education News

The FE News Channel gives you the latest education news and updates on emerging education strategies and the #FutureofEducation and the #FutureofWork.

Providing trustworthy and positive Further Education news and views since 2003, we are a digital news channel with a mixture of written word articles, podcasts and videos. Our specialisation is providing you with a mixture of the latest education news, our stance is always positive, sector building and sharing different perspectives and views from thought leaders, to provide you with a think tank of new ideas and solutions to bring the education sector together and come up with new innovative solutions and ideas.

FE News publish exclusive peer to peer thought leadership articles from our feature writers, as well as user generated content across our network of over 3000 Newsrooms, offering multiple sources of the latest education news across the Education and Employability sectors.

FE News also broadcast live events, podcasts with leading experts and thought leaders, webinars, video interviews and Further Education news bulletins so you receive the latest developments in Skills News and across the Apprenticeship, Further Education and Employability sectors.

Every week FE News has over 200 articles and new pieces of content per week. We are a news channel providing the latest Further Education News, giving insight from multiple sources on the latest education policy developments, latest strategies, through to our thought leaders who provide blue sky thinking strategy, best practice and innovation to help look into the future developments for education and the future of work.

In Jan 2021, FE News had over 173,000 unique visitors according to Google Analytics and over 200 new pieces of news content every week, from thought leadership articles, to the latest education news via written word, podcasts, video to press releases from across the sector, putting us in the top 2,000 websites in the UK.

We thought it would be helpful to explain how we tier our latest education news content and how you can get involved and understand how you can read the latest daily Further Education news and how we structure our FE Week of content:

Main Features

Our main features are exclusive and are thought leadership articles and blue sky thinking with experts writing peer to peer news articles about the future of education and the future of work. The focus is solution led thought leadership, sharing best practice, innovation and emerging strategy. These are often articles about the future of education and the future of work, they often then create future education news articles. We limit our main features to a maximum of 20 per week, as they are often about new concepts and new thought processes. Our main features are also exclusive articles responding to the latest education news, maybe an insight from an expert into a policy announcement or response to an education think tank report or a white paper.

FE Voices

FE Voices was originally set up as a section on FE News to give a voice back to the sector. As we now have over 3,000 newsrooms and contributors, FE Voices are usually thought leadership articles, they don’t necessarily have to be exclusive, but usually are, they are slightly shorter than Main Features. FE Voices can include more mixed media with the Further Education News articles, such as embedded podcasts and videos. Our sector response articles asking for different comments and opinions to education policy announcements or responding to a report of white paper are usually held in the FE Voices section. If we have a live podcast in an evening or a radio show such as SkillsWorldLive radio show, the next morning we place the FE podcast recording in the FE Voices section.

Sector News

In sector news we have a blend of content from Press Releases, education resources, reports, education research, white papers from a range of contributors. We have a lot of positive education news articles from colleges, awarding organisations and Apprenticeship Training Providers, press releases from DfE to Think Tanks giving the overview of a report, through to helpful resources to help you with delivering education strategies to your learners and students.


We have a range of education podcasts on FE News, from hour long full production FE podcasts such as SkillsWorldLive in conjunction with the Federation of Awarding Bodies, to weekly podcasts from experts and thought leaders, providing advice and guidance to leaders. FE News also record podcasts at conferences and events, giving you one on one podcasts with education and skills experts on the latest strategies and developments.

We have over 150 education podcasts on FE News, ranging from EdTech podcasts with experts discussing Education 4.0 and how technology is complimenting and transforming education, to podcasts with experts discussing education research, the future of work, how to develop skills systems for jobs of the future to interviews with the Apprenticeship and Skills Minister.

We record our own exclusive FE News podcasts, work in conjunction with sector partners such as FAB to create weekly podcasts and daily education podcasts, through to working with sector leaders creating exclusive education news podcasts.

Education Video Interviews

FE News have over 700 FE Video interviews and have been recording education video interviews with experts for over 12 years. These are usually vox pop video interviews with experts across education and work, discussing blue sky thinking ideas and views about the future of education and work.


FE News has a free events calendar to check out the latest conferences, webinars and events to keep up to date with the latest education news and strategies.

FE Newsrooms

The FE Newsroom is home to your content if you are a FE News contributor. It also help the audience develop relationship with either you as an individual or your organisation as they can click through and ‘box set’ consume all of your previous thought leadership articles, latest education news press releases, videos and education podcasts.

Do you want to contribute, share your ideas or vision or share a press release?

If you want to write a thought leadership article, share your ideas and vision for the future of education or the future of work, write a press release sharing the latest education news or contribute to a podcast, first of all you need to set up a FE Newsroom login (which is free): once the team have approved your newsroom (all content, newsrooms are all approved by a member of the FE News team- no robots are used in this process!), you can then start adding content (again all articles, videos and podcasts are all approved by the FE News editorial team before they go live on FE News). As all newsrooms and content are approved by the FE News team, there will be a slight delay on the team being able to review and approve content.

 RSS IconRSS Feed Selection Page