FE Voices

Kirstie Donnelly MBE, Interim CEO, City & Guilds Group

User Rating: 5 / 5

Star ActiveStar ActiveStar ActiveStar ActiveStar Active

#NAW2020 - New @CityandGuilds research finds adults living in England think apprenticeships trump university for skills development and value for money...

Yet, the majority would still choose university as a route to upskill.

The New research published today by leading skills development organisation City & Guilds Group reveals a clear stigma when it comes to apprenticeships, with people reluctant to choose this training route, despite being fully aware of the advantages.

City & Guilds Group is calling for schools and Government to collaborate with businesses to raise awareness of the career-boosting benefits of apprenticeships, in particular for young people.

The research polled almost 2,000 adults in England and found that apprenticeships are considered to outrank university education when it comes to:

  • Value for money (57% vs 5%),
  • Longevity of skills (39% vs 13%) and
  • Preparing young people for the workplace (54% vs 6%).

Apprenticeships are also seen as the best route for setting up young people for future career success, out of all training options currently available to under 25s:

  • Three quarters (73%) of respondents believe apprenticeships are good at preparing young people for future careers,
  • While just over half (52%) would say the same for undergraduate degrees

However, when asked what they would consider as a route to develop their own workplace skills, the vast majority of respondents said that they would be more likely to go to university (50%) than do an apprenticeship (30%).

In light of these findings, City & Guilds Group is calling on Businesses, the Government and schools to take action, including the implementation of funding and policy levers to drive changes in perceptions and choices at the very earliest stages of people’s working lives:

  • In order to move the dial and really see an uplift in the number of young people taking up apprenticeships, schools and colleges need to be recognised for the number of young people they direct into all training routes, not just academic routes such as A-Levels and University.
  • Government also needs to ensure that schools deliver robust, impartial careers advice, and are therefore equipped to tell young people about the range of opportunities that apprenticeships offer – as well as universities.
  • Schools need to increase the amount of exposure that young people have to employers during their time there, in order that they’re given more experiences of potential careers and the world of work.
  • Finally, it is imperative that we see more examples of leaders, whether in business or Government, who have taken vocational routes themselves and are ready to stand behind them.

City & Guilds Group’s findings are closely aligned with the Government’s latest Social Mobility Barometer, which found that overall, apprenticeships are thought to provide young people with the best opportunity for progression.

And yet, young people themselves are more likely to believe that the best opportunities lie in university education.

The new research from City & Guilds Group highlighted that other vocational training routes are also valued by people living in England. When it comes to the best qualifications and training routes for setting up young people for future career success, BTECs / City & Guilds and similar technical qualifications were ranked second best (57%), after apprenticeships, scoring higher than Undergraduate degrees (52%), A-Levels (52%) and GCSEs (52%).

This research highlights that there continues to be a stigma attached to taking an apprenticeship.

Despite people telling us that they are aware of the benefits that apprenticeships can bring, there’s clearly still significant work to be done to make sure everyone understands the array of well-paid and challenging careers that an apprenticeship could unlock.

More must be done now to promote apprenticeships both within schools and, more generally, amongst the public. We would like to see greater collaboration between businesses, the Government and schools to promote this fantastic training route to people of all ages.

Apprenticeships will be vital to enabling the UK to deliver key pieces of planned Government strategy, such as the National Infrastructure Plan as well as helping to fill roles in growing industries such as Health and Social Care. However, currently they are likely to struggle to meet the demand if more isn’t done to encourage people of all ages to consider an apprenticeship as a good option.

Kirstie Donnelly MBE, Interim CEO, City & Guilds Group

CandG NAW2020 76

About the research: All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1914 adults. Fieldwork was undertaken between 14th – 15th January 2020. The survey was carried out online. The figures have been weighted and are representative of all English adults (aged 18+).


Advertiser Skyscrapers

Video Advert

Newsroom Activity

Solvendis added a new event 42 minutes ago

Preparing for an Ofsted Inspection (Zoom Conferencing)

Many providers remain anxious about the introduction of the Education Inspection Framework and the changes which accompany its introduction....

  • Tuesday, 15 December 2020 10:00 AM
  • Zoom Conferencing
Solvendis added a new event 48 minutes ago

Designated Safeguarding Lead Training (Zoom Conferencing)

A provider’s Designated Safeguarding Lead (DSL) plays a critical role in its approach to safeguarding its learners, training its staff, providing...

  • Tuesday, 08 December 2020 10:00 AM
  • Zoom Conferencing

Latest Education News

Further Education News

The FE News Channel gives you the latest education news and updates on emerging education strategies and the #FutureofEducation and the #FutureofWork.

Providing trustworthy and positive Further Education news and views since 2003, we are a digital news channel with a mixture of written word articles, podcasts and videos. Our specialisation is providing you with a mixture of the latest education news, our stance is always positive, sector building and sharing different perspectives and views from thought leaders, to provide you with a think tank of new ideas and solutions to bring the education sector together and come up with new innovative solutions and ideas.

FE News publish exclusive peer to peer thought leadership articles from our feature writers, as well as user generated content across our network of over 3000 Newsrooms, offering multiple sources of the latest education news across the Education and Employability sectors.

FE News also broadcast live events, podcasts with leading experts and thought leaders, webinars, video interviews and Further Education news bulletins so you receive the latest developments in Skills News and across the Apprenticeship, Further Education and Employability sectors.

Every week FE News has over 200 articles and new pieces of content per week. We are a news channel providing the latest Further Education News, giving insight from multiple sources on the latest education policy developments, latest strategies, through to our thought leaders who provide blue sky thinking strategy, best practice and innovation to help look into the future developments for education and the future of work.

In May 2020, FE News had over 120,000 unique visitors according to Google Analytics and over 200 new pieces of news content every week, from thought leadership articles, to the latest education news via written word, podcasts, video to press releases from across the sector.

We thought it would be helpful to explain how we tier our latest education news content and how you can get involved and understand how you can read the latest daily Further Education news and how we structure our FE Week of content:

Main Features

Our main features are exclusive and are thought leadership articles and blue sky thinking with experts writing peer to peer news articles about the future of education and the future of work. The focus is solution led thought leadership, sharing best practice, innovation and emerging strategy. These are often articles about the future of education and the future of work, they often then create future education news articles. We limit our main features to a maximum of 20 per week, as they are often about new concepts and new thought processes. Our main features are also exclusive articles responding to the latest education news, maybe an insight from an expert into a policy announcement or response to an education think tank report or a white paper.

FE Voices

FE Voices was originally set up as a section on FE News to give a voice back to the sector. As we now have over 3,000 newsrooms and contributors, FE Voices are usually thought leadership articles, they don’t necessarily have to be exclusive, but usually are, they are slightly shorter than Main Features. FE Voices can include more mixed media with the Further Education News articles, such as embedded podcasts and videos. Our sector response articles asking for different comments and opinions to education policy announcements or responding to a report of white paper are usually held in the FE Voices section. If we have a live podcast in an evening or a radio show such as SkillsWorldLive radio show, the next morning we place the FE podcast recording in the FE Voices section.

Sector News

In sector news we have a blend of content from Press Releases, education resources, reports, education research, white papers from a range of contributors. We have a lot of positive education news articles from colleges, awarding organisations and Apprenticeship Training Providers, press releases from DfE to Think Tanks giving the overview of a report, through to helpful resources to help you with delivering education strategies to your learners and students.


We have a range of education podcasts on FE News, from hour long full production FE podcasts such as SkillsWorldLive in conjunction with the Federation of Awarding Bodies, to weekly podcasts from experts and thought leaders, providing advice and guidance to leaders. FE News also record podcasts at conferences and events, giving you one on one podcasts with education and skills experts on the latest strategies and developments.

We have over 150 education podcasts on FE News, ranging from EdTech podcasts with experts discussing Education 4.0 and how technology is complimenting and transforming education, to podcasts with experts discussing education research, the future of work, how to develop skills systems for jobs of the future to interviews with the Apprenticeship and Skills Minister.

We record our own exclusive FE News podcasts, work in conjunction with sector partners such as FAB to create weekly podcasts and daily education podcasts, through to working with sector leaders creating exclusive education news podcasts.

Education Video Interviews

FE News have over 700 FE Video interviews and have been recording education video interviews with experts for over 12 years. These are usually vox pop video interviews with experts across education and work, discussing blue sky thinking ideas and views about the future of education and work.


FE News has a free events calendar to check out the latest conferences, webinars and events to keep up to date with the latest education news and strategies.

FE Newsrooms

The FE Newsroom is home to your content if you are a FE News contributor. It also help the audience develop relationship with either you as an individual or your organisation as they can click through and ‘box set’ consume all of your previous thought leadership articles, latest education news press releases, videos and education podcasts.

Do you want to contribute, share your ideas or vision or share a press release?

If you want to write a thought leadership article, share your ideas and vision for the future of education or the future of work, write a press release sharing the latest education news or contribute to a podcast, first of all you need to set up a FE Newsroom login (which is free): once the team have approved your newsroom (all content, newsrooms are all approved by a member of the FE News team- no robots are used in this process!), you can then start adding content (again all articles, videos and podcasts are all approved by the FE News editorial team before they go live on FE News). As all newsrooms and content are approved by the FE News team, there will be a slight delay on the team being able to review and approve content.

 RSS IconRSS Feed Selection Page