Articles from Steve Spriggs

Virtual open day platform launches; offering relief for weary admissions teams

A new virtual platform for school admissions teams to present their facilities to prospective students and staff members has launched onto the market. (@WillC_Education)

A complete switch to remote learning is not possible, but a mix of quality teaching and technology will be the next stage of British education

 Technology in the classroom and its future - Caution must be taken to avoid disparity in the learning experiences of students from different backgrounds  The COVID-19 pandemic has led to widespread global school closures, resulting in many schools being either fully or partly reliant on online learning for a third of the recent school year.

The Benefits of the International Baccalaureate Diploma Programme

The International Baccalaureate (IB) Diploma is a two year programme studied by those in the sixth form, ages 16 - 18, as an alternative to the traditional choice of A-levels. An increasing number of UK schools are offering students the choice to study either course or just offering the IB. The IB is a broader course which has huge credibility internationally. It is recognised worldwide and valued by top universities.

Labour’s pledge to abolish independent schools is toothless and implausible

Labour’s pledge to abolish independent schools is a headline-grabber but if you look at the detail you’ll see it’s toothless and implausible.

Making the best of traditional and digital marketing for your admissions function

Marketing is a vital tool in modern student recruitment. Ensuring your school utilises the most effective way to acquire new students is vital, but; with so many different marketing methods it’s hard to know which will suit your school best. Traditional marketing methods such as word-of-mouth and open days are still prominent promotion tools in the education sector yet, digital marketing is now seen as the most productive form of engaging with prospective parents. The fight between traditional and digital marketing for schools is now showing a clear winner but is just using one form of marketing enough to differentiate your school from its competitors?

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