The International Baccalaureate (IB) Diploma is a two year programme studied by those in the sixth form, ages 16 - 18, as an alternative to the traditional choice of A-levels. An increasing number of UK schools are offering students the choice to study either course or just offering the IB. The IB is a broader course which has huge credibility internationally. It is recognised worldwide and valued by top universities.

Labour’s pledge to abolish independent schools is a headline-grabber but if you look at the detail you’ll see it’s toothless and implausible.

Marketing is a vital tool in modern student recruitment. Ensuring your school utilises the most effective way to acquire new students is vital, but; with so many different marketing methods it’s hard to know which will suit your school best. Traditional marketing methods such as word-of-mouth and open days are still prominent promotion tools in the education sector yet, digital marketing is now seen as the most productive form of engaging with prospective parents. The fight between traditional and digital marketing for schools is now showing a clear winner but is just using one form of marketing enough to differentiate your school from its competitors?

Alongside the launch of William Clarence School Services, the leading London education consultancy’s school admissions and marketing arm, the firm proudly announced the arrival of Diana Morant to its Family Services team this month.

In response to the mounting financial pressures facing many of the UK’s independent schools, as a result of a challenging admissions environment, William Clarence Education launched a new division this month – William Clarence School Services (WCSS) - to support senior leaders responsible for marketing and student recruitment.