Technology in the classroom and its future - Caution must be taken to avoid disparity in the learning experiences of students from different backgrounds
The COVID-19 pandemic has led to widespread global school closures, resulting in many schools being either fully or partly reliant on online learning for a third of the recent school year.
The International Baccalaureate (IB) Diploma is a two year programme studied by those in the sixth form, ages 16 - 18, as an alternative to the traditional choice of A-levels. An increasing number of UK schools are offering students the choice to study either course or just offering the IB. The IB is a broader course which has huge credibility internationally. It is recognised worldwide and valued by top universities.
Marketing is a vital tool in modern student recruitment. Ensuring your school utilises the most effective way to acquire new students is vital, but; with so many different marketing methods it’s hard to know which will suit your school best. Traditional marketing methods such as word-of-mouth and open days are still prominent promotion tools in the education sector yet, digital marketing is now seen as the most productive form of engaging with prospective parents. The fight between traditional and digital marketing for schools is now showing a clear winner but is just using one form of marketing enough to differentiate your school from its competitors?
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