Primo Toys is here to make coding accessible in early years learning (age 3 and up) for all children all over the world, and has created the easiest way to introduce computer programming to children. Primo Toys believes that learning time should also be playtime too, and doesn’t distinguish between toys and educational toys. Toys are tools for developing a child’s mind, and thus need to be both fun and educational in equal measure. Primo Toys makes smart, screen-less coding toys powered by a hands-on programming language. The toys are specifically designed for children in pre-literate years and provide fun learning for curious minds with big imaginations. Cubetto is Primo Toys’ first toy.
They can change the world. Unlock their potential. Primo Toys is on a mission to inspire the world to do just that, giving girls the power and confidence to aspire to jobs in the science, technology, engineering and maths (STEM) sector in a bid to bridge the gender gap.