The e-commerce world has turned branding into a specialism of its own, with new trends such as mobile shopping being decisive for the majority (59%) of buyers. Over half of all consumers surveyed by Think with Google (2019) said that they used Google to research items of interest prior to making a purchase. Global B2C e-commerce sales are expected to reach £3.8 trillion in 2021, indicating the competitive, ever-changing role of modern branding and marketing teams. If in the past, those wishing to work in branding typically completed a general marketing degree, these days, specialist posts such as that of Brand Manager are giving rise to dedicated courses centred exclusively on influencing a target market’s perception of a particular brand.
Sustainability is a genuine concern for students in the UK, with over 80% believing that eco-friendly development should be actively promoted and incorporated by UK universities - a demand that increases as students progress through their respective degrees. The ability to lower one’s carbon footprint through technology is one that also appeals to students, with many opting for smart houses that enable them to live in a more personalised, eco-friendly manner. These are just a few features to watch out for if you are a student looking for green accommodation close to your campus.
With the UK on the cusp of finalising Brexit details, there is a lot of uncertainty over what is to come when they do. Since the EU Referendum vote in 2016, it has been predicted that Britain will experience a major educational restructure in the period that follows. Even though Brexit took effect on January 31, experts continue to issue warnings about the potentially bleak labour market post Brexit and urge employers and job seekers alike to be prepared for what is to come. With many new graduates leaving the world of education to rising redundancies and a shrinking economy, there is now a heightened need for them to be aware of the changing job landscape and what it means for them.
High Quality University Courses Match the Dynamic Field of #Cybersecurity
It has been estimated that almost half of UK businesses have a skills gap in basic cybersecurity operations. Cybersecurity is an essential element of any organisation’s computer network. Without adequate protection, threats and security breaches can be devastating for governments, businesses and their individual clients. Choosing a degree in computer science or more specifically cybersecurity is a good way to boost employment prospects. However, because the field is constantly evolving, it’s important to choose a course with a syllabus that is regularly updated and offers practical experience of protecting computerized systems from unauthorised access. From general computing undergraduate degrees to specialised postgraduate computer engineering qualifications, universities offer a wide range of courses to a growing number of students interested in knowing more about the skills needed to protect IT networks and pursue a career in cybersecurity.