Articles from Chartered Institute of Marketing (CIM)

CIM announces new Masters level apprenticeship to address the UK marketing skills gap

The Chartered Institute of Marketing (@CIM_Exchange) has announced that businesses across the UK will be able to upskill senior marketers as part of the updated government apprenticeship standard. 

Age divide in marketing training adding to significant digital skills deficit

One third of marketers received no training for two years at time of dramatic transformation in the sector Report into the views of 1,200 marketers finds widespread concern over learning and development, CPD and career progression  Digital skills gap grows as majority of over 55s receive no training New research from the Chartered Institute of Marketing has uncovered a significant age divide in the marketing professionals taking part in upskilling in the UK. 

Chartered Institute of Marketing and BFI announce partnership to deliver two new industry-leading film production and editing courses.

Chartered Institute of Marketing (@CIM_Exchange) and BFI (@BFI) partnership recognises filmmaking as key skill for modern marketers  Professional marketers to benefit from expert training from the UK’s lead organisation for film, television and the moving image

Marketing students battle to showcase Samsung’s cutting-edge credentials for Gen Z consumers

Applications for The Pitch, @CIM_Exchange’s 2021 student competition are now open to marketing students across the UK with entries due in by 18th December 2020. 

Half of marketers have suffered 100 days of lockdown without wellbeing support from their employers

The Chartered Institute of Marketing (@CIM_Exchange) and Hays (@HaysNews) issued a warning to its members and the wider marketing community to consider the #wellbeing of employees working from home for #100Days  The call comes in response to research from recruiting experts Hays that shows half (47%) of employers had failed to provide any form of wellbeing support to marketing teams since lockdown began 100 days ago. 

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