On #InternationalWomansDay #IWD2020 let’s consider what it really means for a brand to be empowering and inspiring
For a brand to truly resonate with modern consumers they must prioritise inclusivity and wave the flag of empowerment. Some brands go above and beyond to ensure that both their staff and their customers feel supported.
Despite the fact that more women than ever are entering in to STEM related roles, there is still a clear gender unbalance in the industry. Earlier this year however, Kate Bouman engineered the first image of a black hole, demanding respect for women in the astrophysics industry. Furthermore, Data analysis from LinkedIn tell us that more women have entered STEM industries in the last four decades than in any other.
After Brexit hits, seven in ten EU workers are expected to be lost and despite, what leading Brexiteer Jacob Rees-Mogg has argued regarding the mechanisation will keep us ticking, it appears the void will struggle to be filled. The Tory backbencher, one of the more prominent figures throughout the course of negotiations, pointed to the likes of self-service checkouts in supermarkets as a form of mechanisation which will enhance efficiency post-Brexit.
As opposed to past generations, schoolchildren today have been brought up around technology and the use of computers for as long as they can remember. Approximately 9 out of 10 households have access to the internet, and many own their own smartphones. It is therefore imperative that they are equipped with the necessary knowledge to keep them safe when it comes to browsing the web both for leisure and for work.
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