I'm founder & CMO at FEMatters.co.uk, where the goal is to help UK skills providers to challenge the educational and recruitment norms, particularly in white collar sectors, by providing the knowledge and services they need.
In parallel, I'm co-founder in a number of online ventures as I have been acquiring, brokering, building and investing in digital assets, since 2008. Hence my knowledge of digital business models is both broad and deep.
Until 2015, I was focused on performance & partnerships marketing, juggling high revenue campaigns (often from the corner of a Starbucks!) before becoming a marketing trainer, qualified quality assurer, guest lecturer and learning designer for some of the most popular marketing certifications online today, including Dot Native, CIM Qualifications & Squared Online - endorsed by Google and the Institute of Practitioners in Advertising (IPA).
To date, eligible businesses have used only 14% of the Apprenticeship Levy, the tax designed to encourage employers in the UK to invest in home-grown talent and their existing workforce by funding new apprenticeships.
Apprenticeships have undergone an incredible change in recent years as their focus has shifted from being primarily blue‐collar professions, such as construction or engineering, to business and head office functions. Once thought of as an alternative to University for students who “couldn’t get the grades”, apprenticeships are becoming a viable career option for our brightest young people – as well as those already in work.
Arch Apprentices successfully obtains place on YPO’s Apprenticeship Framework.
The Yorkshire Purchasing Organisation (YPO), one of the UK’s leading public sector providers, has provided much greater access to much-needed apprentices for organisations such as the NHS, local government, schools and the Police, through a Framework Agreement.
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