Chief Marketing Officer / Marketing Director / Commercial Director in B2C focussed operations with significant marketing, sales, brand, digital, customer experience, research / analytics, commercial and wider operational expertise gained within highly accountable growth and change environments including private equity and PLC. Cross-sector expertise including large scale consumer services; telecoms, international education management, lottery and fine art - both UK and internationally.
- Grew sales and fee revenue above market during tough economic recession
- Transformed digital infrastructure and marketing capabilities reducing costs and improving ROI
- Designed and implemented global customer experience programme improving customer satisfaction and advocacy across lifecycle
- Transformed sales and marketing capabilities across 40+ small business units through process design / improvement and performance management
- Grew lottery sales following period of decline through effective portfolio management and marketing campaign management
- Achieved highest in sector brand recognition for Orange and supported growth from 750k to 12m customers in 6 years
-- Supported two multi-million-pound corporate fundraising rounds to generate new investment
- Developed and implemented global sales and marketing analytics / forecasting solution
Marketing Skills: Marketing strategy & planning, customer experience management (CX), digital channel development, digital marketing, sales, customer research & insights, advertising, brand development, portfolio management, PR, corporate communications
Business Skills: P&L management, business acquisition, integration and divestment, contract negotiation & supplier management, programme design and leadership
Organisation Skills: Change management, employee engagement, team leadership, coaching & mentoring
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