Debbie has been with Emsi for about 3 years, where, she is responsible for ensuring the promotion of the Emsi Profile through Social media and the Emsi UK website. Debbie’s focus is on developing new channels in marketing and webinars.
We hear a lot about the growing demand for digital jobs and skills, but we rarely get past the headlines into the details of what this actually means. In this piece, we're going to go into the forest to view the trees themselves, looking at demand across geographies and in terms of the jobs and skills being sought by employers.
In normal times, we refresh our data on an annual basis using the latest Government labour market datasets, but due to the economy undergoing such huge changes in the last year, we have moved to updating it on a twice yearly basis. In this piece, we want to share some of the headline insights uncovered by the update, looking at the difference between what the data was telling us at the time of the last update (in January), and what it is showing us now. Please note, because there is a long time-lag between the collection and publication of the data by the Office for National Statistics, the latest data doesn't cover 2021. However, since it covers most of 2020, it gives us a good idea of which areas, occupations and industries have experienced the smallest or largest fallout from the Covid crisis.
In parts one and two of this series, we looked at how data can be used to identify the industries and occupations which give an area a competitive advantage. In this third and final part, we turn our attention to skills, looking at how localised data can help education providers and economic developers better understand which skills are in-demand in their region, and identify potential skills gaps to be filled through training. Once again, all the data used is from three adjacent LEP regions: Greater Manchester, Leeds City Region and Lancashire.