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    Korn Ferry Executive Survey Shows Best Time to Recruit Grads is the Autumn of the Candidate’s Senior Year

         -- Nearly Half Believe Grads are Not as Motivated as Those Who Graduated a Decade Ago –-
    -- Drive and Passion Beat Grades as Top Reason to Hire --
    -- One-Third of Respondents Say Their Companies Don’t Require Degrees for Professionals –-

    Counter to traditional thinking, a new executive survey conducted by the Futurestep division of Korn Ferry (NYSE:KFY) indicates that back-to-school time is the best time of year to conduct college recruiting. 

    In the survey of nearly 1,500 professionals and executives, 64 percent said the autumn of a college student’s senior year is the best time to recruit top candidates. Zero percent said that waiting until after graduation is the optimum time to seek out the best candidates.

    “In our experience, students who know what they want to do and are driven to pursue their career goals while still in school make the strongest employees,” said Adam Blumberg, vice president, Key Accounts, Futurestep. “Solid recruiting programs start early and focus on securing the most qualified talent months before they actually graduate.”

    The survey showed that while the majority of respondents (61 percent) feel drive and passion are the top attributes they look for in college candidates (grades and university they attended came in last), only 42 percent say grads have the skills they need to succeed on their first job, and 42 percent also believe that compared to a decade ago, today’s college graduates are not as motivated to succeed on the job.

    “Ten years ago, we were on the cusp of a major recession and graduate hiring was much slower, so it stands to reason that graduates back then had to fight much harder to succeed,” said Blumberg. “With today’s unemployment rate the lowest it’s been in years, it’s a candidate’s market, so employers need to work quickly and effectively to capture the best talent.”

    The largest percentage of respondents (38 percent) say that social media (e.g. LinkedIn) is the best way to engage college candidates, followed by in-person networking at 28 percent. When asked why candidates would choose one job over another, the largest percentage (35 percent) said it’s because they like the people with whom they meet as part of the recruiting process.

    “It’s critical that companies make the recruiting experience as positive as possible for candidates,” said Blumberg. “A big part of creating that inviting environment is training hiring managers and others in the organization on how to best communicate the organization’s employer brand and the positive culture of the company.”

    College Degrees Not Always Required

    The survey also reflected a growing trend when it comes to hiring professionals. One-third of respondents say that holding a college degree is not a firm pre-requisite when hiring professionals within their organization.

    “Companies across a wide range of industries are now not requiring professionals to have college degrees,” said Blumberg. “While college helps teach skills and critical thinking for many people, several organizations realize that there are smart, driven, talented people who do not have degrees but who are valuable assets.”

    About the survey

    Korn Ferry Futurestep fielded the survey in May through July of 2017. It garnered 1,427 responses. Percentages are rounded to the nearest decimal. Totals may not equal 100 percent.

    Survey Results

    When is the best time to conduct college recruiting?

     

    After the students graduate

       

    0 percent

    The autumn of the students’ senior year

       

    64 percent

    A couple months before the students graduate

       

    15 percent

    The students’ junior year

       

    21 percent

     

    Is a college degree a firm pre-requisite for hiring professionals in your organization?

     

    Yes

       

    67 percent

    No

       

    33 percent

     

    To what extent do you agree with this statement: Recent college graduates have the needed skills to succeed as they enter their first professional job.

     

    Strongly agree

       

    5 percent

    Agree somewhat

       

    37 percent

    Neither agree nor disagree

       

    19 percent

    Disagree somewhat

       

    28 percent

    Strongly disagree

       

    10 percent

     

    Compared to 10 years ago, how would you assess the motivation of today’s college graduate to succeed on the job?

     

    Much more motivated

       

    18 percent

    Somewhat more motivated

       

    16 percent

    About the same motivation level

       

    24 percent

    Somewhat less motivated

       

    32 percent

    Much less motivated

       

    10 percent

     

    What top attribute do you look for when hiring a new college graduate?

     

    Grades

       

    1 percent

    Major

       

    3 percent

    University they attended

       

    1 percent

    Previous experience

       

    11 percent

    Drive / passion

       

    61 percent

    Fit with our culture

       

    22 percent

     

    Compared to one year ago, is your company planning on hiring:

     

    More new college grads

       

    22 percent

    Fewer new college grads

       

    32 percent

    The same amount of college grads

       

    45 percent

     

    Does your organization have a college internship program?

     

    Yes

       

    63 percent

    No

       

    37 percent

     

    If your organization has a college internship program, what is the primary reason?

     

    To help identify the best students to hire upon graduation

       

    88 percent

    To get work done inexpensively

       

    6 percent

    To help with one-off projects

       

    6 percent

     

    Does your organization have a formal on-the-job training program for college graduates who are in their first professional job?

     

    Yes

       

    55 percent

    No

       

    45 percent

     

    What are you doing to engage college candidates?

     

    On-campus information sessions

       

    23 percent

    In-person networking/social events

       

    28 percent

    Online social events (e.g. webinars)

       

    2 percent

    Social media (e.g. Linked-In, Twitter)

       

    38 percent

    Host conferences

       

    4 percent

     

    What is the top reason graduates would choose one employer over another?

     

    Reputation of the company

       

    25 percent

    Salary/benefits

       

    10 percent

    The people with whom they meet as part of the recruiting process

       

    35 percent

    The work they’ll be doing

       

    30 percent

     

    What would most incentivize you to make initial contact with acandidate when college recruiting?

     

    A referral from someone you know

       

    22 percent

    Their persistence/enthusiasm

       

    17 percent

    Video resume

       

    1 percent

    Online (e.g. LinkedIn) resume

       

    4 percent

    Social media activity

       

    1 percent

    Previous work experience at my organization

       

    4 percent

    Examples that highlight leadership, drive for excellence

       

    51 percent

           

    About Korn Ferry: Korn Ferry is the preeminent global people and organizational advisory firm. We help leaders, organizations and societies succeed by releasing the full power and potential of people. Our more than 7,000 colleagues deliver services through our Executive Search, Hay Group and Futurestep divisions. Visit kornferry.com for more information.

    More information on Futurestep can be found here.

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