Korn Ferry Executive Survey Shows Best Time to Recruit Grads is the Autumn of the Candidate’s Senior Year

     -- Nearly Half Believe Grads are Not as Motivated as Those Who Graduated a Decade Ago –-
-- Drive and Passion Beat Grades as Top Reason to Hire --
-- One-Third of Respondents Say Their Companies Don’t Require Degrees for Professionals –-

Counter to traditional thinking, a new executive survey conducted by the Futurestep division of Korn Ferry (NYSE:KFY) indicates that back-to-school time is the best time of year to conduct college recruiting. 

In the survey of nearly 1,500 professionals and executives, 64 percent said the autumn of a college student’s senior year is the best time to recruit top candidates. Zero percent said that waiting until after graduation is the optimum time to seek out the best candidates.

“In our experience, students who know what they want to do and are driven to pursue their career goals while still in school make the strongest employees,” said Adam Blumberg, vice president, Key Accounts, Futurestep. “Solid recruiting programs start early and focus on securing the most qualified talent months before they actually graduate.”

The survey showed that while the majority of respondents (61 percent) feel drive and passion are the top attributes they look for in college candidates (grades and university they attended came in last), only 42 percent say grads have the skills they need to succeed on their first job, and 42 percent also believe that compared to a decade ago, today’s college graduates are not as motivated to succeed on the job.

“Ten years ago, we were on the cusp of a major recession and graduate hiring was much slower, so it stands to reason that graduates back then had to fight much harder to succeed,” said Blumberg. “With today’s unemployment rate the lowest it’s been in years, it’s a candidate’s market, so employers need to work quickly and effectively to capture the best talent.”

The largest percentage of respondents (38 percent) say that social media (e.g. LinkedIn) is the best way to engage college candidates, followed by in-person networking at 28 percent. When asked why candidates would choose one job over another, the largest percentage (35 percent) said it’s because they like the people with whom they meet as part of the recruiting process.

“It’s critical that companies make the recruiting experience as positive as possible for candidates,” said Blumberg. “A big part of creating that inviting environment is training hiring managers and others in the organization on how to best communicate the organization’s employer brand and the positive culture of the company.”

College Degrees Not Always Required

The survey also reflected a growing trend when it comes to hiring professionals. One-third of respondents say that holding a college degree is not a firm pre-requisite when hiring professionals within their organization.

“Companies across a wide range of industries are now not requiring professionals to have college degrees,” said Blumberg. “While college helps teach skills and critical thinking for many people, several organizations realize that there are smart, driven, talented people who do not have degrees but who are valuable assets.”

About the survey

Korn Ferry Futurestep fielded the survey in May through July of 2017. It garnered 1,427 responses. Percentages are rounded to the nearest decimal. Totals may not equal 100 percent.

Survey Results

When is the best time to conduct college recruiting?

 

After the students graduate

   

0 percent

The autumn of the students’ senior year

   

64 percent

A couple months before the students graduate

   

15 percent

The students’ junior year

   

21 percent

 

Is a college degree a firm pre-requisite for hiring professionals in your organization?

 

Yes

   

67 percent

No

   

33 percent

 

To what extent do you agree with this statement: Recent college graduates have the needed skills to succeed as they enter their first professional job.

 

Strongly agree

   

5 percent

Agree somewhat

   

37 percent

Neither agree nor disagree

   

19 percent

Disagree somewhat

   

28 percent

Strongly disagree

   

10 percent

 

Compared to 10 years ago, how would you assess the motivation of today’s college graduate to succeed on the job?

 

Much more motivated

   

18 percent

Somewhat more motivated

   

16 percent

About the same motivation level

   

24 percent

Somewhat less motivated

   

32 percent

Much less motivated

   

10 percent

 

What top attribute do you look for when hiring a new college graduate?

 

Grades

   

1 percent

Major

   

3 percent

University they attended

   

1 percent

Previous experience

   

11 percent

Drive / passion

   

61 percent

Fit with our culture

   

22 percent

 

Compared to one year ago, is your company planning on hiring:

 

More new college grads

   

22 percent

Fewer new college grads

   

32 percent

The same amount of college grads

   

45 percent

 

Does your organization have a college internship program?

 

Yes

   

63 percent

No

   

37 percent

 

If your organization has a college internship program, what is the primary reason?

 

To help identify the best students to hire upon graduation

   

88 percent

To get work done inexpensively

   

6 percent

To help with one-off projects

   

6 percent

 

Does your organization have a formal on-the-job training program for college graduates who are in their first professional job?

 

Yes

   

55 percent

No

   

45 percent

 

What are you doing to engage college candidates?

 

On-campus information sessions

   

23 percent

In-person networking/social events

   

28 percent

Online social events (e.g. webinars)

   

2 percent

Social media (e.g. Linked-In, Twitter)

   

38 percent

Host conferences

   

4 percent

 

What is the top reason graduates would choose one employer over another?

 

Reputation of the company

   

25 percent

Salary/benefits

   

10 percent

The people with whom they meet as part of the recruiting process

   

35 percent

The work they’ll be doing

   

30 percent

 

What would most incentivize you to make initial contact with acandidate when college recruiting?

 

A referral from someone you know

   

22 percent

Their persistence/enthusiasm

   

17 percent

Video resume

   

1 percent

Online (e.g. LinkedIn) resume

   

4 percent

Social media activity

   

1 percent

Previous work experience at my organization

   

4 percent

Examples that highlight leadership, drive for excellence

   

51 percent

       

About Korn Ferry: Korn Ferry is the preeminent global people and organizational advisory firm. We help leaders, organizations and societies succeed by releasing the full power and potential of people. Our more than 7,000 colleagues deliver services through our Executive Search, Hay Group and Futurestep divisions. Visit kornferry.com for more information.

More information on Futurestep can be found here.

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