The Manchester College, the largest Further Education college in the UK, has chosen e2s Recruit CRM solution to improve the way they connect and engage with prospective students to increase the number of enrolments and provide a better prospect experience.
The College was specifically looking for a system to provide the following functionality:
- Improve the quality of interactions with prospective students and ease of their journey
- Provide integrated functionality with existing systems to enhance staff productivity
- Improve conversion from enquiry to application and eventually student enrolment
Gary Hughes, Group Marketing and External Relations Director, LTE Group, said
“We considered a number of CRM solution providers who were specifically focused on education, and following an extensive procurement process, we are delighted that we have appointed e2s Recruit from Engage2Serve. It is a highly configurable, cloud-based system that can be fine-tuned to our specific needs, with the ability to handle a large number of enquiries from multiple sources and allow personalised communication to prospects through various channels including mobile apps.”
e2s Recruit provides high productivity marketing and admission tools, creates great efficiencies and streamlines the enrolment process. The integrated mobile architecture empowers colleges to connect with prospective students on their mobile devices. Admissions departments can capture enquiries from all sources in a single database for diligent follow up, and use workflows, distribution rules, multi-channel communication, dynamic dashboards etc.
e2s Recruit will help the College create meaningful first impressions with their prospects and nurture them through engaging conversations using multi-channel communication such as mobile notifications, Email, SMS texts, Phone, and Social Media. It includes portal and college-branded mobile apps for prospects to enquire, connect through social media, get live support from staff, submit applications, track statuses, and much more.