When you are creating a website, you want it to be impactful and effective. This is especially true if the website is for your business. However, a lot of people trying to design them struggle to get started. These are five design tips and strategies that can help you build a more successful website.

1) Keep It Simple

Overcomplicated websites are harder to organize and leave your visitors confused and frustrated. When possible, try to keep things as simple as possible. Obviously, you need enough content to make your point. However, minimalism in design is often more impactful than complexity.

Additionally, you will want to fine-tune your design as you go. This can be very difficult if you have an overly complex website. If you are expecting customers to navigate through half a dozen pages before they make a purchase decision, you are likely going to be losing visitors just due to complexity. In other words, keep it simple.

2) Use Frameworks

There are numerous tools to help you build beautiful websites with minimal effort. Whether you want something completely out-of-the-box or you want something a little more customizable, take advantage of third-party tools and frameworks. You may be surprised how much even a novice can achieve with the right toolset.

If you have a little experience with designing, check out a CSS framework like Bulma CSS. These tools offer you all the components you need to build an attractive and effective website. There is a reason even the most seasoned designers rely on frameworks and toolsets.

3) Leverage Images

The saying that a picture is worth a thousand words often holds true on the internet. Some of the most effective website designs use only minimal written content but feature large, bold images to capture the visitor’s attention.

Images can help to draw your visitors towards conversion points. For example, you may have a large image of your product with a “Buy Now” button. Pictures give you a tool to guide the eye towards your most important content.

Pictures can also give you a strong visual brand. They can tell your customers more about your business than a page full of written content.

4) It’s All About Aesthetics

You’d probably think that your website’s content and the features of your products are what will sell visitors on your business. However, this is often not the case, at least not fully. People also care a lot about how a brand makes them feel. Many products play into consumer’s sense of lifestyle. To evoke those deeper emotions and connections, you need aesthetic appeal.


For example, a consistent and well-coordinated color palette gives a strong sense of order and attention to detail. These qualities help support your brand. You may be surprised by how strongly people connect color and emotion. For example, blues tend to promote calmness. Darker colors tend to be associated with premium brands. Brighter colors evoke fun and energy. Understanding this will enhance your design.

5) Uniqueness Isn’t Always Good

It seems logical that a unique website will be more attractive to visitors. In some ways, this is true. After all, you want your products and/or services to stand out. However, uniqueness can also hold you back.

Web users are used to certain structures and mental models for websites. If you defy convention too much, it will be difficult for visitors to understand your website. For example, nearly every website has navigation links along the top-right corner of the page. This may seem very generic, but it also makes those links easy to find.

Uniqueness can be a powerful tool. However, being unique just to be unique is often a bad idea.

These design techniques and tips will help you make strong, more effective websites. If you are building one for your business, you need these strategies so you can get more customers. Remember these suggestions as you jump into the design of your next website.

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Latest Education News

Further Education News

The FE News Channel gives you the latest education news and updates on emerging education strategies and the #FutureofEducation and the #FutureofWork.

Providing trustworthy and positive Further Education news and views since 2003, we are a digital news channel with a mixture of written word articles, podcasts and videos. Our specialisation is providing you with a mixture of the latest education news, our stance is always positive, sector building and sharing different perspectives and views from thought leaders, to provide you with a think tank of new ideas and solutions to bring the education sector together and come up with new innovative solutions and ideas.

FE News publish exclusive peer to peer thought leadership articles from our feature writers, as well as user generated content across our network of over 3000 Newsrooms, offering multiple sources of the latest education news across the Education and Employability sectors.

FE News also broadcast live events, podcasts with leading experts and thought leaders, webinars, video interviews and Further Education news bulletins so you receive the latest developments in Skills News and across the Apprenticeship, Further Education and Employability sectors.

Every week FE News has over 200 articles and new pieces of content per week. We are a news channel providing the latest Further Education News, giving insight from multiple sources on the latest education policy developments, latest strategies, through to our thought leaders who provide blue sky thinking strategy, best practice and innovation to help look into the future developments for education and the future of work.

In May 2020, FE News had over 120,000 unique visitors according to Google Analytics and over 200 new pieces of news content every week, from thought leadership articles, to the latest education news via written word, podcasts, video to press releases from across the sector.

We thought it would be helpful to explain how we tier our latest education news content and how you can get involved and understand how you can read the latest daily Further Education news and how we structure our FE Week of content:

Main Features

Our main features are exclusive and are thought leadership articles and blue sky thinking with experts writing peer to peer news articles about the future of education and the future of work. The focus is solution led thought leadership, sharing best practice, innovation and emerging strategy. These are often articles about the future of education and the future of work, they often then create future education news articles. We limit our main features to a maximum of 20 per week, as they are often about new concepts and new thought processes. Our main features are also exclusive articles responding to the latest education news, maybe an insight from an expert into a policy announcement or response to an education think tank report or a white paper.

FE Voices

FE Voices was originally set up as a section on FE News to give a voice back to the sector. As we now have over 3,000 newsrooms and contributors, FE Voices are usually thought leadership articles, they don’t necessarily have to be exclusive, but usually are, they are slightly shorter than Main Features. FE Voices can include more mixed media with the Further Education News articles, such as embedded podcasts and videos. Our sector response articles asking for different comments and opinions to education policy announcements or responding to a report of white paper are usually held in the FE Voices section. If we have a live podcast in an evening or a radio show such as SkillsWorldLive radio show, the next morning we place the FE podcast recording in the FE Voices section.

Sector News

In sector news we have a blend of content from Press Releases, education resources, reports, education research, white papers from a range of contributors. We have a lot of positive education news articles from colleges, awarding organisations and Apprenticeship Training Providers, press releases from DfE to Think Tanks giving the overview of a report, through to helpful resources to help you with delivering education strategies to your learners and students.


We have a range of education podcasts on FE News, from hour long full production FE podcasts such as SkillsWorldLive in conjunction with the Federation of Awarding Bodies, to weekly podcasts from experts and thought leaders, providing advice and guidance to leaders. FE News also record podcasts at conferences and events, giving you one on one podcasts with education and skills experts on the latest strategies and developments.

We have over 150 education podcasts on FE News, ranging from EdTech podcasts with experts discussing Education 4.0 and how technology is complimenting and transforming education, to podcasts with experts discussing education research, the future of work, how to develop skills systems for jobs of the future to interviews with the Apprenticeship and Skills Minister.

We record our own exclusive FE News podcasts, work in conjunction with sector partners such as FAB to create weekly podcasts and daily education podcasts, through to working with sector leaders creating exclusive education news podcasts.

Education Video Interviews

FE News have over 700 FE Video interviews and have been recording education video interviews with experts for over 12 years. These are usually vox pop video interviews with experts across education and work, discussing blue sky thinking ideas and views about the future of education and work.


FE News has a free events calendar to check out the latest conferences, webinars and events to keep up to date with the latest education news and strategies.

FE Newsrooms

The FE Newsroom is home to your content if you are a FE News contributor. It also help the audience develop relationship with either you as an individual or your organisation as they can click through and ‘box set’ consume all of your previous thought leadership articles, latest education news press releases, videos and education podcasts.

Do you want to contribute, share your ideas or vision or share a press release?

If you want to write a thought leadership article, share your ideas and vision for the future of education or the future of work, write a press release sharing the latest education news or contribute to a podcast, first of all you need to set up a FE Newsroom login (which is free): once the team have approved your newsroom (all content, newsrooms are all approved by a member of the FE News team- no robots are used in this process!), you can then start adding content (again all articles, videos and podcasts are all approved by the FE News editorial team before they go live on FE News). As all newsrooms and content are approved by the FE News team, there will be a slight delay on the team being able to review and approve content.

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