US-based software giant Adobe has today (Thursday 29th November) announced a £63.5m investment in its UK operations with commitment to grow its workforce by over 20 per cent over the next three years.

Minsters from the Department for Digital, Culture, Media and Sport (DCMS) and Department for International Trade will today host industry leaders including Adobe at a Creative Investor Roundtable to discuss the UK’s strengths as a creative hub and the UK’s unique offer in the creative sector.

Hosted at 10 Downing Street, the event is the fifth in a series of investment roundtables which promote UK industry sector opportunities to a global audience, and drive foreign direct investment into the UK.

Newly released figures from the DCMS show the value of the creative industries to the UK is up from £94.8bn in 2016 to £101.5bn, and has grown at nearly twice the rate of the economy since 2010.

The investment from Adobe will benefit the number of creatives, small businesses and enterprises in the UK who currently use the company’s software, accelerating innovation and driving economic growth.

The company has grown its workforce in the UK by 30 per cent in last two years and has offices in Shoreditch, Maidenhead and Edinburgh.

Companies attending include Discovery, EA Games, Sony Film and Viacom.

Secretary of State for Digital, Culture, Media and Sport, Jeremy Wright said:

“The UK is home to world-leading creative and digital industries and our latest statistics show these booming sectors are now worth more than £230bn to the economy.

“We are already Europe's leading tech hub, with the talent, environment and entrepreneurship that businesses want, so it is great to see Adobe creating even more high-skilled jobs and investing here. 

"Through our modern Industrial Strategy we are committed to making Britain the best place in the world to do business."

Investment Minister Graham Stuart said:

“Adobe’s announcement is another show of confidence in our world-leading creative sector, one of the fastest growing parts of UK economy. 

“As an international economic department, we are proud that the UK receives more inward investment in the creative and digital industries than any other European country.

“However, we realise that there is still huge untapped global potential. That’s why I’m looking forward to attending the Creative Investor Roundtable today, to discuss where there is further global demand for British creative expertise and how we can work together to drive investment into the UK.”


Gavin Mee, Vice President for Northern Europe and UK MD, Adobe said:

“Adobe is the global leader in creativity, providing the creative platform for all, and the UK is a critical market for our business growth and innovation. Recently, we’ve grown our workforce, opened a new office in Shoreditch, and we are committed to furthering our investment in the UK and the impact it will drive across the economy.”

The Government continues to back the creative industries. There has been a £12.6bn increase to the sector since the introduction of dedicated tax reliefs supporting high-end television and film production.  There was also £1.38bn of inward investment in the film industry last year as a result of tax relief.

As part of the Government’s Industrial Strategy, nine new Creative Clusters across the UK have benefitted from £80m funding to boost innovation by part-funding research partnerships between universities and industry.

They aim to increase the use of digital technologies to improve audience experience in the screen and performance industries, and shorten production times in the design industry.

The UK is a world leader in the digital economy, with venture capital in London’s tech sector reaching an all-time high last year of £2.45bn – more than Germany, France, Spain and Ireland combined.

More than 2.1 million people are employed in the digital and tech economy and the UK has more than 800,000 professional software developers, adding more than £116.5bn to the UK economy.

The UK is the number one destination for tech talent, with one in five of all international movers coming to the UK.

Full list of roundtable attendees: 

  • Adobe
  • British Film Commission
  • British Film Institute
  • BBC Studios
  • Discovery Inc
  • Electronic Arts
  • Fremantle
  • Microsoft Xbox
  • Magic Leap
  • Poly Group Corporation
  • Rockstar Games
  • Sega
  • Sony Interactive Entertainment Europe
  • Sony Pictures
  • Sky UK
  • Take Two Interactive
  • Turner International
  • Ubisoft
  • UK Interactive Entertainment (UKIE)
  • Viacom International Media Networks

About Adobe: Provider of creative, digital document and customer experience management solutions, empowering everyone from individual creative professionals to large enterprises to create digital experiences that drive the UK’s economy. The investment will further grow the number of consumers, small businesses and enterprises in the UK who currently use the company’s software, accelerating innovation and driving economic growth.

The company’s office in Shoreditch hosts hundreds of creative professionals, marketers and executives throughout the course of the year. Additionally, Adobe works with university and educators throughout the UK to ensure that students and young professionals are developing creative and technical skills needed for jobs in the new digital economy.

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