Kate Gardhouse, Director of Customer Experience and Operations at CIM

The Chartered Institute of Marketing enhances member experience with new CPD platform. 

The Chartered Institute of Marketing (CIM) has selected Agylia to develop its continuing professional development (CPD) platform, enhancing the professional knowledge, skills and personal services provided to its 30,000 members worldwide.     

CIM is the world’s leading marketing body. For over 100 years, CIM has supported, represented and developed marketers, teams, leaders and the marketing profession across the world. From October 2019, this service will be further enhanced, with CIM members able to use a highly flexible CPD solution to record activities at a touch of a button.

The enhanced CPD platform will enable members to take ownership of their CPD record either through a desktop or mobile device. Featuring a new streamlined process for recording and tracking CPD progress, users will also be provided with key guidance on areas and disciplines to focus on.  

Kate Gardhouse, Director of Customer Experience and Operations at CIM said,

“Whether our members are new to marketing or experienced professionals, CPD is a critical element of any career progression. Our new enhanced CPD platform underlines our commitment to our members, providing them with a leading service to help them improve their skills and knowledge, while keeping them abreast of the latest trends and techniques.

“To enhance the service we provide members, we reviewed a number of options in the market but decided to partner with Agylia in order to deliver a truly modern and easy-to-use CPD service. The result is a customer-centric CPD experience supported by both iOS and Android devices, enabling CIM members to access their learning and CPD content, even when offline – ensuring members can commit time to their learning and CPD activities whether they are at work, at home or travelling.”

Using the platform, CIM members will also be able to manage their CPD record - adding activities, evidence and reflections all within the CIM app.  

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