Vivi Friedgut, Blackbullion founder and CEO

Blackbullion partners with the University of Reading to drive financial #wellbeing strategy

Blackbullion, the edtech startup transforming financial education for students, has been appointed by the University of Reading to deliver an ambitious new financial education strategy. The partnership sees the University address concerns around financial wellbeing for students from low participation areas and will form a key part of its widening participation programme.

The University of Reading is home to 19,000 students from more than 150 countries. It has a reputation for its breadth of programmes, from pure and applied sciences to languages, humanities, social sciences, business and arts, as well as pioneering new research.

Empowering students through financial capability

Through the Blackbullion collaboration, Reading’s students will be able to access a full range of financial education tools and resources. This includes interactive and accessible bite sized financial lessons, to help master their money along every stage in their university journey. Budgeting, savings, debt and risk management are just some of the topics covered. Parent-focused modules have also been designed, so that all students are fully supported in this process, including those students from areas of low participation or who are under-represented in higher education.   

Matt Daley, Head of Student Financial Support at the University of Reading, comments, “The University of Reading believes no student should give up their university dreams because of financial pressures. We want to ensure that our students understand financial education and support is available and accessible to them – at all times. Our partnership with Blackbullion is about embedding a positive financial mind set from day one, helping students manage their finances proactively throughout their university career and beyond.”

The University of Reading’s partnership with Blackbullion partnership was made possible by donations from IMAGINE, its fundraising and volunteering campaign.

Helping students become money smart

Working closely with universities, in the UK and globally, Blackbullion empowers young people by helping them build improved financial capability, open up the conversation around money and cultivate a healthy, money smart mindset. The University’s investment also means potential students can access its Money-Ready for Uni package - Blackbullion’s digital learning solution designed to prepare students for the financial reality of university life.

Vivi Friedgut, Blackbullion founder and CEO adds,

“We’re thrilled to be working with the University of Reading – their reputation as pioneers in higher education really sets the tone for our collaboration. Together, we’ll shift conversations and drive understanding, giving students those much-needed real-world money skills, to build the confidence and capability to design the life they want, beyond graduation.”


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