LinkedIn can be one of the most powerful tools when it comes to your professional life. Using it correctly can teach you more about your chosen field, help you make new industry connections and even boost your career search.

In fact, a completed professional LinkedIn profile, which provides relevant information has the possibility to make you more attractive to employers and recruiters, so it’s certainly not a platform you should ignore.

Nearly every industry uses LinkedIn to find and vet job candidates, and over 90% of recruiters rely on the site. So, your profile can’t just be a storage space for career contacts – it needs to be a living, breathing record of your professional life. Below, we’ve shared some top tips to help boost your online profile:

Profile

Firstly, optimise your headline as this is the first area people will see. It should include your job title and/or areas of expertise – make sure you’re specific about your industry so you can be found by the appropriate employers in your sector.

The summary section of your LinkedIn is a great way to highlight your experience. Tailor this part of your profile to keep it relevant to your target audience. It’s also good to include any certifications, languages and other skills you may have. The more robust your profile, the more likely you are to get noticed.

Experience

Unlike a CV, where you’re tailoring your experience toward a specific position, your LinkedIn profile should be as detailed as possible as you don’t know the exact criteria people are looking for. We recommend listing every role you’ve worked in, focusing specifically on the past 5-10 years addressing your responsibilities and accomplishments.

Key skills and endorsements

There are over 1 million active UK job listings on LinkedIn currently and approximately 20 times the amount of users, so it’s important that your profile stands out. Why not spend some time scrolling through roles that you’re interested in and jot down the specific skills they ask for?

Often, employers will search LinkedIn for keywords of the job description they’re trying to fill. Peppering some of these words into your skills section, summary and work experience will enable them to find you more easily.

Recommendations

LinkedIn recommendations can make a positive difference to your online reputation and can have a significant impact on your prospects as a job candidate. However, the effectiveness and weight those recommendations carry depends on the quality of who writes them. Ask colleagues, managers, clients, and stakeholders to provide recommendations to strengthen your profile and reference your capabilities.

Groups and companies

Joining relevant groups is a great way to network with people who have similar professional interests and enables you to expand your network. Following companies you’re interested in also ticks these boxes.

Additionally, following organisations increases your awareness of company and industry updates, and keeps you up to date with any recruitment needs. Don’t forget that LinkedIn is a social network, so be social. Like, comment and share interesting updates to maximise your visibility and drive traffic to your profile.

Your LinkedIn profile can help you build both your personal and professional brand, showcasing your skillset to prospective employers. Unlike a CV, it gives you the opportunity to talk to your peers and expand your network, making it the most instant way to get noticed by employers and recruiters alike.

CABA is the charity supporting the wellbeing of chartered accountants and their families. Explore the tools you need to successfully supercharge your career. Whether you’re just starting out, looking to return to work after a career break or simply looking to take on a new challenge there are plenty of tools available. CABA is working in partnership with expert trainers and career coaching providers Renovo.

Jessica French, Learning and Development Manager, CABA

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Further Education News

The FE News Channel gives you the latest education news and updates on emerging education strategies and the #FutureofEducation and the #FutureofWork.

Providing trustworthy and positive Further Education news and views since 2003, we are a digital news channel with a mixture of written word articles, podcasts and videos. Our specialisation is providing you with a mixture of the latest education news, our stance is always positive, sector building and sharing different perspectives and views from thought leaders, to provide you with a think tank of new ideas and solutions to bring the education sector together and come up with new innovative solutions and ideas.

FE News publish exclusive peer to peer thought leadership articles from our feature writers, as well as user generated content across our network of over 3000 Newsrooms, offering multiple sources of the latest education news across the Education and Employability sectors.

FE News also broadcast live events, podcasts with leading experts and thought leaders, webinars, video interviews and Further Education news bulletins so you receive the latest developments in Skills News and across the Apprenticeship, Further Education and Employability sectors.

Every week FE News has over 200 articles and new pieces of content per week. We are a news channel providing the latest Further Education News, giving insight from multiple sources on the latest education policy developments, latest strategies, through to our thought leaders who provide blue sky thinking strategy, best practice and innovation to help look into the future developments for education and the future of work.

In May 2020, FE News had over 120,000 unique visitors according to Google Analytics and over 200 new pieces of news content every week, from thought leadership articles, to the latest education news via written word, podcasts, video to press releases from across the sector.

We thought it would be helpful to explain how we tier our latest education news content and how you can get involved and understand how you can read the latest daily Further Education news and how we structure our FE Week of content:

Main Features

Our main features are exclusive and are thought leadership articles and blue sky thinking with experts writing peer to peer news articles about the future of education and the future of work. The focus is solution led thought leadership, sharing best practice, innovation and emerging strategy. These are often articles about the future of education and the future of work, they often then create future education news articles. We limit our main features to a maximum of 20 per week, as they are often about new concepts and new thought processes. Our main features are also exclusive articles responding to the latest education news, maybe an insight from an expert into a policy announcement or response to an education think tank report or a white paper.

FE Voices

FE Voices was originally set up as a section on FE News to give a voice back to the sector. As we now have over 3,000 newsrooms and contributors, FE Voices are usually thought leadership articles, they don’t necessarily have to be exclusive, but usually are, they are slightly shorter than Main Features. FE Voices can include more mixed media with the Further Education News articles, such as embedded podcasts and videos. Our sector response articles asking for different comments and opinions to education policy announcements or responding to a report of white paper are usually held in the FE Voices section. If we have a live podcast in an evening or a radio show such as SkillsWorldLive radio show, the next morning we place the FE podcast recording in the FE Voices section.

Sector News

In sector news we have a blend of content from Press Releases, education resources, reports, education research, white papers from a range of contributors. We have a lot of positive education news articles from colleges, awarding organisations and Apprenticeship Training Providers, press releases from DfE to Think Tanks giving the overview of a report, through to helpful resources to help you with delivering education strategies to your learners and students.

Podcasts

We have a range of education podcasts on FE News, from hour long full production FE podcasts such as SkillsWorldLive in conjunction with the Federation of Awarding Bodies, to weekly podcasts from experts and thought leaders, providing advice and guidance to leaders. FE News also record podcasts at conferences and events, giving you one on one podcasts with education and skills experts on the latest strategies and developments.

We have over 150 education podcasts on FE News, ranging from EdTech podcasts with experts discussing Education 4.0 and how technology is complimenting and transforming education, to podcasts with experts discussing education research, the future of work, how to develop skills systems for jobs of the future to interviews with the Apprenticeship and Skills Minister.

We record our own exclusive FE News podcasts, work in conjunction with sector partners such as FAB to create weekly podcasts and daily education podcasts, through to working with sector leaders creating exclusive education news podcasts.

Education Video Interviews

FE News have over 700 FE Video interviews and have been recording education video interviews with experts for over 12 years. These are usually vox pop video interviews with experts across education and work, discussing blue sky thinking ideas and views about the future of education and work.

Events

FE News has a free events calendar to check out the latest conferences, webinars and events to keep up to date with the latest education news and strategies.

FE Newsrooms

The FE Newsroom is home to your content if you are a FE News contributor. It also help the audience develop relationship with either you as an individual or your organisation as they can click through and ‘box set’ consume all of your previous thought leadership articles, latest education news press releases, videos and education podcasts.

Do you want to contribute, share your ideas or vision or share a press release?

If you want to write a thought leadership article, share your ideas and vision for the future of education or the future of work, write a press release sharing the latest education news or contribute to a podcast, first of all you need to set up a FE Newsroom login (which is free): once the team have approved your newsroom (all content, newsrooms are all approved by a member of the FE News team- no robots are used in this process!), you can then start adding content (again all articles, videos and podcasts are all approved by the FE News editorial team before they go live on FE News). As all newsrooms and content are approved by the FE News team, there will be a slight delay on the team being able to review and approve content.

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