Leading underrepresented talent specialist, MyKindaFuture, has announced its new strategy which will see the company widening its offering to support all overlooked talent in the UK and help employers reach these diverse talent pools using digital solutions.

The company, which previously specialised in equipping young people with the employment opportunities and experience required to succeed, will now work to connect underrepresented talent from all walks of life with employers, including individuals from diverse backgrounds and those returning to work after parental leave or long term sickness.

The new strategy, dubbed ‘Project Elevate’ has been devised to help businesses achieve their diversity and inclusion goals, access these valuable pools of overlooked talent and ultimately boost their bottom line. The proposition is also designed to improve attrition rates which can offer businesses huge savings – an average of £125,347 a year for SMEs.

The manifesto, which is built on MyKindaFuture’s belief that ‘talent has no limits’, was unveiled to a group of senior HR decision makers from some of the UK’s largest organisations at a breakfast panel held at The Globe in London on Wednesday 11th December. The event began with an announcement from Will Akerman, Managing Director at MyKindaFuture, which detailed the company’s plans for expansion into new markets, before guests were treated to a packed agenda of expert insights and mini roundtable discussions run by some of the company’s thought leaders.

Joining the event for the keynote session was guest speaker CJ Bedford, Associate Director, People Advisory at Grant Thornton. Building on MyKindaFuture’s own insights into overlooked talent, CJ shared her experience in engaging diverse pools of people and best practices for achieving this, in her talk ‘How D&I is influencing the talent agenda’.

Commenting on her involvement at the event, CJ said:

“MyKindaFuture has lead innovation around enabling diverse entry level talent to access and succeed in quality roles. Diversity doesn’t stop there and Project Elevate will help organisations to review talent pools at every level. It’s a real game-changer for the market.”

MyKindaFuture used the event as an opportunity to launch the latest version of its award-winning online platform, connectr, which will drive the company’s new strategy by offering a digital solution to the challenge of accessing and engaging people from diverse backgrounds.

Tobin Murphy-Coles, Head of Commercial at the company, took to the stage to explore how technology can be used to bridge the gap between talent pools and employers, before giving an interactive demo of how the updated digital platform can be used by employers to attract, engage, upskill and mentor diverse talent.

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Will Akerman commented on the new developments:

“There are thousands of brilliant, ambitious and diverse people being overlooked by employers every year. For those who do break through this disadvantage, they’re undervalued and made to feel like they don’t belong once they are in the job.

“We know from experience that no amount of employee benefits will make someone feel like they belong, and therefore be compelled to stay in a role. What employees are looking for now is a relationship with their employer, a sense of connection. They are looking for a company that offers them the opportunity to be their best self and live their best life. That’s where MyKindaFuture comes in. Our new ‘Project Elevate’ proposition, driven by our connectr tool, is designed to transform the relationship between employers and underrepresented talent and can provide tangible business benefits, as well as offering valuable opportunities to the best and brightest overlooked talent. We are so proud to be pioneering in this space and today’s launch is just the beginning.”

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