Brixton Finishing School

Brixton Finishing School (@BrixtonFSchool) launches the AD-Cademy, a free nationwide virtual course to upskill underserved young people, in response to COVID-19 

AD-Cademy will equip young people across the country with knowledge and employability to enter the advertising industries 

Brixton Finishing School, the award-winning employment inclusion project, announces the creation of The AD-Cademy, a free, 8-week virtual course for 18-25 year-olds across the UK. The programme will equip participants with knowledge and employability to enter the advertising, marketing and digital industries. The course will open nationwide in February 2021.

The AD-Cademy’s aim is to ensure the progression of multicultural and working class talent into the creative and technology industries and Brixton Finishing School hopes that the programme’s national reach will address talent from cities in the north, such as Manchester and Liverpool, being overlooked.

The Curriculum and course strategy were designed by Lachlan Williams, Ex Head of Strategy @ R/GA LDN and previously Lecturer and Tutor in Communications and Advertising at the University of Technology Sydney. It will be full of industry masterclasses and professional skills workshops. The course has been designed to upskill participants in key aspects of marketing, creativity, and digital, help build their networks and increase the chance of them securing a role through employability workshops including personal branding, accountability, interview tips, and CV writing.

The AD-Cademy has signed sponsors including KFC, and will feature presentations and workshops from agencies, media and technology partners such as R/GA, M&C Saatchi, RAPP, Raconteur, Mail Metro Media, Clear Channel, Kinetic, Wolff Olins, Blis, AD YOU LIKE, Anomaly, Amplify, Oglivy, 21st Century Brand, Oliver, Westmill and Adam & Eve. The programme has launched as a pilot this year, with 500  young people signed up to take part.

Mother Design was tasked with creating a brand identity for this course, which both lives within the BFS brand world using the green and purple colours, but has its own assets and is iconic enough to stand out alongside it. They created a brand which celebrates the vast variety of career directions the students will have revealed to them throughout the course. The brand celebrates digital visual vernaculars, such as swiping and scrolling, as well as the use of the return key in the logo - embodying the world the course lives within, in a youthful and current way. Other visual elements continue to play on the ethos of helping give people direction, including a variety of arrows executed in different styles.

Launched in 2018, the Brixton Finishing School is the brainchild of Ally Owen, former exec at Unruly, MailOnline and Yahoo. Ally saw the urgent need to diversify talent in advertising and encourage untapped talent from traditionally underrepresented backgrounds - whether multicultural, neuro-diverse, or female – into the industry through training and work experience.

Ally Owen, Founder of Brixton Finishing School said:

“Launching The AD-Cademy is a game-changing moment for the rebalancing of the future talent pipeline at scale. Whether you’re in Huddersfield or Bolton, you will have access to teachings from some of the stars of the creative and media industries. The AD-Cademy will be an amazing self-serve learning platform of lectures and learnings, as well as a series of showcases and events that will enrich young people’s understanding of the advertising industry.

Owen concluded: “The reality of Covid-19 is, it has and will continue to have, a dramatic impact on the futures of young people across the UK. Internships and work experience opportunities have been put on hold across the country and entry-level roles have all but vanished. Brixton Finishing School’s mission has always been to break down barriers and give young people from working class, multicultural and neurodiverse backgrounds a fairer chance to succeed. It’s also important to challenge companies to see the huge value a diverse and inclusive workforce brings.”

Kate Wall, Head of Advertising, Retail & Home Delivery, KFC, said:

“We couldn’t be happier to be partnering with Brixton Finishing School and the AD-Cademy to support their incredible learning programme as well as launching our new KFC Marketing Internship. The new internship will provide hands-on marketing experience to help young talents from underrepresented groups or minorities, passionate about building iconic brands like KFC, kickstart their career. We’ve found the perfect partner with Brixton Finishing School, who are masters in putting diverse talent into this industry and making marketing roles more accessible. We are excited about the potential of getting to better creative work through new perspectives and fresh ideas. We’d love it if more brands could jump on board to support BFS and offer paid internships to help drive more diversity into the marketing industry at entry level. ”


Christopher Kenna, CEO & Founder, Brand Advance, said:

“Every financial quarter we are proud to donate cash to help fund the Brixton Finishing School, as well as supply free inventory to help spread awareness across our network. This is a cause that is very close to my heart, as BFS helps people who were once in the same position as me. As someone who came from a disadvantaged background, who did not have graduating high school and attending university on the horizon as a teen, I would have loved to have been given the guidance and encouragement that the BFS provides. If we are to make a difference in representation advertising and the world beyond, funding projects like this is crucial. We want to give more people that look like me, that think like me, the opportunity to succeed and make an impact on the world for good.”

You may also be interested in these articles:

Sponsored Video

Register, Login or Login with your Social Media account:


Upcoming FE Events

Advertiser Skyscrapers

Newsroom Activity

Jo Moriani added a new event 2 hours

Mental Health and developing Resilience

Overview This is a dynamic, high quality session which will provide professionals a space to explore their awareness of what mental health is. It...

  • Wednesday, 17 February 2021 10:00 AM
  • Online
FE News: The Future of Education News Channel shared a video in channel. 3 hours 6 minutes ago

LBC Natasha Devon talks to David Gallagher CEO...

FE News: The Future of Education News Channel had a status update on Twitter 3 hours 7 minutes ago

The Future of EdTech: The aim of this online conference is to help attendees reflect on the positives of the last t…
View Original Tweet

Latest Education News

Further Education News

The FE News Channel gives you the latest education news and updates on emerging education strategies and the #FutureofEducation and the #FutureofWork.

Providing trustworthy and positive Further Education news and views since 2003, we are a digital news channel with a mixture of written word articles, podcasts and videos. Our specialisation is providing you with a mixture of the latest education news, our stance is always positive, sector building and sharing different perspectives and views from thought leaders, to provide you with a think tank of new ideas and solutions to bring the education sector together and come up with new innovative solutions and ideas.

FE News publish exclusive peer to peer thought leadership articles from our feature writers, as well as user generated content across our network of over 3000 Newsrooms, offering multiple sources of the latest education news across the Education and Employability sectors.

FE News also broadcast live events, podcasts with leading experts and thought leaders, webinars, video interviews and Further Education news bulletins so you receive the latest developments in Skills News and across the Apprenticeship, Further Education and Employability sectors.

Every week FE News has over 200 articles and new pieces of content per week. We are a news channel providing the latest Further Education News, giving insight from multiple sources on the latest education policy developments, latest strategies, through to our thought leaders who provide blue sky thinking strategy, best practice and innovation to help look into the future developments for education and the future of work.

In May 2020, FE News had over 120,000 unique visitors according to Google Analytics and over 200 new pieces of news content every week, from thought leadership articles, to the latest education news via written word, podcasts, video to press releases from across the sector.

We thought it would be helpful to explain how we tier our latest education news content and how you can get involved and understand how you can read the latest daily Further Education news and how we structure our FE Week of content:

Main Features

Our main features are exclusive and are thought leadership articles and blue sky thinking with experts writing peer to peer news articles about the future of education and the future of work. The focus is solution led thought leadership, sharing best practice, innovation and emerging strategy. These are often articles about the future of education and the future of work, they often then create future education news articles. We limit our main features to a maximum of 20 per week, as they are often about new concepts and new thought processes. Our main features are also exclusive articles responding to the latest education news, maybe an insight from an expert into a policy announcement or response to an education think tank report or a white paper.

FE Voices

FE Voices was originally set up as a section on FE News to give a voice back to the sector. As we now have over 3,000 newsrooms and contributors, FE Voices are usually thought leadership articles, they don’t necessarily have to be exclusive, but usually are, they are slightly shorter than Main Features. FE Voices can include more mixed media with the Further Education News articles, such as embedded podcasts and videos. Our sector response articles asking for different comments and opinions to education policy announcements or responding to a report of white paper are usually held in the FE Voices section. If we have a live podcast in an evening or a radio show such as SkillsWorldLive radio show, the next morning we place the FE podcast recording in the FE Voices section.

Sector News

In sector news we have a blend of content from Press Releases, education resources, reports, education research, white papers from a range of contributors. We have a lot of positive education news articles from colleges, awarding organisations and Apprenticeship Training Providers, press releases from DfE to Think Tanks giving the overview of a report, through to helpful resources to help you with delivering education strategies to your learners and students.


We have a range of education podcasts on FE News, from hour long full production FE podcasts such as SkillsWorldLive in conjunction with the Federation of Awarding Bodies, to weekly podcasts from experts and thought leaders, providing advice and guidance to leaders. FE News also record podcasts at conferences and events, giving you one on one podcasts with education and skills experts on the latest strategies and developments.

We have over 150 education podcasts on FE News, ranging from EdTech podcasts with experts discussing Education 4.0 and how technology is complimenting and transforming education, to podcasts with experts discussing education research, the future of work, how to develop skills systems for jobs of the future to interviews with the Apprenticeship and Skills Minister.

We record our own exclusive FE News podcasts, work in conjunction with sector partners such as FAB to create weekly podcasts and daily education podcasts, through to working with sector leaders creating exclusive education news podcasts.

Education Video Interviews

FE News have over 700 FE Video interviews and have been recording education video interviews with experts for over 12 years. These are usually vox pop video interviews with experts across education and work, discussing blue sky thinking ideas and views about the future of education and work.


FE News has a free events calendar to check out the latest conferences, webinars and events to keep up to date with the latest education news and strategies.

FE Newsrooms

The FE Newsroom is home to your content if you are a FE News contributor. It also help the audience develop relationship with either you as an individual or your organisation as they can click through and ‘box set’ consume all of your previous thought leadership articles, latest education news press releases, videos and education podcasts.

Do you want to contribute, share your ideas or vision or share a press release?

If you want to write a thought leadership article, share your ideas and vision for the future of education or the future of work, write a press release sharing the latest education news or contribute to a podcast, first of all you need to set up a FE Newsroom login (which is free): once the team have approved your newsroom (all content, newsrooms are all approved by a member of the FE News team- no robots are used in this process!), you can then start adding content (again all articles, videos and podcasts are all approved by the FE News editorial team before they go live on FE News). As all newsrooms and content are approved by the FE News team, there will be a slight delay on the team being able to review and approve content.

 RSS IconRSS Feed Selection Page