Manchester Business School

Manchester Business School students plan a route through COVID for The National Museum of Computing in its annual not-for-profit consultancy project

  • MBA Students at Manchester Business School were challenged to create a strategy for helping The National Museum of Computing survive and adapt to the COVID-19 pandemic
  • The project brings students from all over the world to create innovative business strategies for the museum
  • This is the third year the museum has been involved in the consultancy project aimed to give students their first taste of a real-life consultancy project Each year, students are given a different brief by the museum, reflective of their objectives and goals at that time. This year, the brief focused on how to adapt and survive in response to the COVID-19 pandemic. Recently, a survey from The Art Newspaper revealed that visitor numbers had dropped by a dramatic 77% across the world’s most famous museums. It is little surprise the museum chose this as the brief for this year’s project as TNMOC’s own visitor numbers took a significant hit.

The National Museum of Computing, Bletchley Park, Thursday 13th May – The National Museum of Computing (TNMOC) has announced its partnership with the Alliance Manchester Business School’s MBA Programme as one of its not-for-profit consultancy project partners. This is the third year of TNMOC’s involvement in the not-for-profit consultancy project, which has been running for over 10 years. It gives business students their first taste of a real-life consultancy project – all for a charitable cause, at no cost to the museum or project partners.

The group of five students spent six months to help the museum find efficient ways to combat the loss of engagement and income as a result of the pandemic. Their ideas included:

  • Improving the museum’s website infrastructure, tackling TNMOC’s online shop and customer experience
  • Increasing engagement with overseas audiences, including schools, museums and expanding deliveries of the online shop to abroad
  • Piloting a new social media engagement strategy
  • Streamlining general operations across the museum Jacqui Garrad, Museum Director at The National Museum of Computing, commented: “ Education is at the heart of all that the museum does – our goal has always been to inspire, educate and engage the next generation. It is partnerships like the one we have with Manchester Business School that help us fulfil this goal, alongside our education programmes and other STEM initiatives. The pandemic meant the team working on TNMOC from the MBA programme have never met in person. This meant the whole project was organised via video conferencing and online collaboration tools with the students facing many of the same challenges of their professional counterparts. “Jacqui and the team at The National Museum of Computing have always been fantastic to work with, giving our students free rein to test out ideas and explore their vision. There’s a real bond between the team and the museum, which is amazing to witness, and they’ve accomplished some incredible things. We can’t wait to see what the students and the museum go on to achieve in the future.”
  • Dawn Holmes, lecturer in Marketing and the academic supervisor of the project at Alliance Manchester Business School, commented: “The not-for-profit consultancy project has always been a very rewarding part of the MBA programme here at Alliance Manchester Business School. Working with charities to help them with marketing operations, create campaigns and innovate – all the while giving our students their first taste of a consultancy project.
  • “The group of students came from all over the world to dedicate their time and ideas to helping the museum succeed, creating real strategies that will help us streamline our operations and stay ahead of the game. We truly value these partnerships. We have always advocated the importance of diverse collaboration, and this project is testament to that. The students came up with ideas beyond their years, bringing tangible benefit to the museum. We can’t wait to see what the students accomplish next.”
  • The team from Alliance Manchester Business School presented ideas that had the potential to generate new revenue ideas, while bringing in fresh and innovative ideas. The museum is hoping to implement worldwide shipping soon to support its fans abroad, as well as continuing the social media strategy which the students piloted.

Please see below for some testimonials from the students partaking in the project, detailing the rewarding experience and how they found working with the museum.

Student Testimonials

Ketan Kulkarni
“I’m Ketan Kulkarni from India, currently an MBA student at Alliance Manchester Business School. I have been working with The National Museum of Computing (TNMOC) as my consultancy project since December 2020. Today, I say proudly and humbly, that this has been way more than an academic project - I learnt about the Museum’s heritage, the rich artefacts, and their significance in the evolution of computing. As I interacted with the Museum’s trustees, employees, guides, and supporters their tremendous passion towards the Museum was quite evident. I learnt something new about codebreaking, technology, virtual talks and events such as guided tours, quizzes every time I went on the Museum’s website for research work. I strongly encourage everyone to take a look at their fantastic offerings - both physical (when the Museum reopens) and virtual! The overall project experience taught me about evidence-based and data-driven consultancy skills and made me more sensitive towards the not-for-profit sector. I now appreciate their contribution to society a lot more than earlier.”

Juni Siregar
"This was our first group project, right at the start of our MBA journey. It's been very challenging especially because we could not visit the museum or meet the staff in person - in fact, we haven't even met in person as a team! Jacqui and James at TNMOC were so generous with their time and knowledge, it's really helped me develop. I already feel more confident about working on live client projects - which is just as well since we're already onto the next one!"

Kavya Singh
"Coming from India I'd never heard of the museum before, and didn't really know what to expect. But the passion and knowledge of everyone we encountered spoke volumes about the culture and heritage. I think the work they do is remarkable and I'm really pleased to have played a role in their continuing success."

About The National Museum of Computing

The National Museum of Computing brings to life the history and ongoing development of computing for the enjoyment and benefit of the general public and specialists. The Museum combines a distinctive approach to engagement with an emphasis on British computing heritage and on-going innovation. TNMOC acquires, conserves, restores and rebuilds historic computing machinery. Our approach is furthered through a process of engagement, with the display and demonstration of historical systems. The Museum runs a highly successful learning programme for schools and colleges and introduces computer coding to young people to help inspire the next generation of computer scientists and engineers. The Museum also runs a popular, on-going program of festivals, lectures and interpreted displays and interactive events.

About Alliance Manchester Business School

Alliance Manchester Business School was established in Manchester in 1965 as one of the UK's first two business schools. Now the UK's largest campus-based business and management school. AMBS is a research-led school, and deliver industry-focused business and management education at all levels.

You may also be interested in these articles:

Sponsored Video

Register, Login or Login with your Social Media account:


Upcoming FE Events

Advertiser Skyscrapers

Newsroom Activity

FE News: The Future of Education News Channel shared a video in channel. 5 hours 4 minutes ago

The Importance and Process of Quality Assurance...

FE News: The Future of Education News Channel shared a video in channel. 5 hours 5 minutes ago

Walking the Line Between Academic Integrity and...

FE News: The Future of Education News Channel shared a video in channel. 5 hours 8 minutes ago

Student Perspectives on the Impact of Race in...

Student Perspectives on the Impact of Race in Educational Surveillance and Proctoring Technologies

Latest Education News

Further Education News

The FE News Channel gives you the latest education news and updates on emerging education strategies and the #FutureofEducation and the #FutureofWork.

Providing trustworthy and positive Further Education news and views since 2003, we are a digital news channel with a mixture of written word articles, podcasts and videos. Our specialisation is providing you with a mixture of the latest education news, our stance is always positive, sector building and sharing different perspectives and views from thought leaders, to provide you with a think tank of new ideas and solutions to bring the education sector together and come up with new innovative solutions and ideas.

FE News publish exclusive peer to peer thought leadership articles from our feature writers, as well as user generated content across our network of over 3000 Newsrooms, offering multiple sources of the latest education news across the Education and Employability sectors.

FE News also broadcast live events, podcasts with leading experts and thought leaders, webinars, video interviews and Further Education news bulletins so you receive the latest developments in Skills News and across the Apprenticeship, Further Education and Employability sectors.

Every week FE News has over 200 articles and new pieces of content per week. We are a news channel providing the latest Further Education News, giving insight from multiple sources on the latest education policy developments, latest strategies, through to our thought leaders who provide blue sky thinking strategy, best practice and innovation to help look into the future developments for education and the future of work.

In Jan 2021, FE News had over 173,000 unique visitors according to Google Analytics and over 200 new pieces of news content every week, from thought leadership articles, to the latest education news via written word, podcasts, video to press releases from across the sector, putting us in the top 2,000 websites in the UK.

We thought it would be helpful to explain how we tier our latest education news content and how you can get involved and understand how you can read the latest daily Further Education news and how we structure our FE Week of content:

Main Features

Our main features are exclusive and are thought leadership articles and blue sky thinking with experts writing peer to peer news articles about the future of education and the future of work. The focus is solution led thought leadership, sharing best practice, innovation and emerging strategy. These are often articles about the future of education and the future of work, they often then create future education news articles. We limit our main features to a maximum of 20 per week, as they are often about new concepts and new thought processes. Our main features are also exclusive articles responding to the latest education news, maybe an insight from an expert into a policy announcement or response to an education think tank report or a white paper.

FE Voices

FE Voices was originally set up as a section on FE News to give a voice back to the sector. As we now have over 3,000 newsrooms and contributors, FE Voices are usually thought leadership articles, they don’t necessarily have to be exclusive, but usually are, they are slightly shorter than Main Features. FE Voices can include more mixed media with the Further Education News articles, such as embedded podcasts and videos. Our sector response articles asking for different comments and opinions to education policy announcements or responding to a report of white paper are usually held in the FE Voices section. If we have a live podcast in an evening or a radio show such as SkillsWorldLive radio show, the next morning we place the FE podcast recording in the FE Voices section.

Sector News

In sector news we have a blend of content from Press Releases, education resources, reports, education research, white papers from a range of contributors. We have a lot of positive education news articles from colleges, awarding organisations and Apprenticeship Training Providers, press releases from DfE to Think Tanks giving the overview of a report, through to helpful resources to help you with delivering education strategies to your learners and students.


We have a range of education podcasts on FE News, from hour long full production FE podcasts such as SkillsWorldLive in conjunction with the Federation of Awarding Bodies, to weekly podcasts from experts and thought leaders, providing advice and guidance to leaders. FE News also record podcasts at conferences and events, giving you one on one podcasts with education and skills experts on the latest strategies and developments.

We have over 150 education podcasts on FE News, ranging from EdTech podcasts with experts discussing Education 4.0 and how technology is complimenting and transforming education, to podcasts with experts discussing education research, the future of work, how to develop skills systems for jobs of the future to interviews with the Apprenticeship and Skills Minister.

We record our own exclusive FE News podcasts, work in conjunction with sector partners such as FAB to create weekly podcasts and daily education podcasts, through to working with sector leaders creating exclusive education news podcasts.

Education Video Interviews

FE News have over 700 FE Video interviews and have been recording education video interviews with experts for over 12 years. These are usually vox pop video interviews with experts across education and work, discussing blue sky thinking ideas and views about the future of education and work.


FE News has a free events calendar to check out the latest conferences, webinars and events to keep up to date with the latest education news and strategies.

FE Newsrooms

The FE Newsroom is home to your content if you are a FE News contributor. It also help the audience develop relationship with either you as an individual or your organisation as they can click through and ‘box set’ consume all of your previous thought leadership articles, latest education news press releases, videos and education podcasts.

Do you want to contribute, share your ideas or vision or share a press release?

If you want to write a thought leadership article, share your ideas and vision for the future of education or the future of work, write a press release sharing the latest education news or contribute to a podcast, first of all you need to set up a FE Newsroom login (which is free): once the team have approved your newsroom (all content, newsrooms are all approved by a member of the FE News team- no robots are used in this process!), you can then start adding content (again all articles, videos and podcasts are all approved by the FE News editorial team before they go live on FE News). As all newsrooms and content are approved by the FE News team, there will be a slight delay on the team being able to review and approve content.

 RSS IconRSS Feed Selection Page