Middlesex University alumnus Matt Annecharico and his company Dreamscope Media Group, together with Middlesex students are set to host a live, hour-long charity online TV broadcast on Thursday 10 May 2018 in support of Muscular Dystrophy UK. 

The fundraising event ‘Music 4 Muscles’ has been organized as part of Middlesex University’s work experience programme – MDXcel – which links students to industry through working in teams on real-life projects. Following on from a proposal from Dreamscope students on the Middlesex University Music Business and Arts Management Course pitched their ideas to the team at Muscular Dystrophy UK and once the project plan was agreed, utilised the collective knowledge and experience at Dreamscope to gain valuable insight and support.  

Directed by Middlesex University’s Dale Wightman and Executive Produced by Grammy® recording artist Matt Annecharico, the live broadcast will be filmed from 15.30-16.30 hours on 10 May from Middlesex University’s state-of-the-art television production studio. 

Viewers are invited to tune in to the live broadcast and follow on Facebook and Twitter on Thursday 10 May from 15.30 until 16.30pm.

The show will feature interviews, stories by people who have Muscular Dystrophy, words of support from special guests and musical guests. Viewers will be able to watch live online through YouTube, Facebook and other social media platforms.

Says Matt Annecharico: “I am really excited about being able to put on this event! As a 2016 BA Popular Music graduate from Middlesex University who has started a business through the support of the university, and then to be able to come back and be a part of the success of future students by providing them with real life opportunities that increase their employability post-graduation is incredibly rewarding and exciting. 

“I also hope the event will raise money for Muscular Dystrophy UK, a charity that means a lot to me and my family, which need donations to continue their vital support for families who live with muscle-wasting conditions.”

Dr Simon Best, a specialist in Innovation and Entrepreneurship at Middlesex University’s Business School, who supported Matt during his studies at Middlesex and after graduation added: “Middlesex University is all about working with students who have the potential and the desire to make a positive impact in whatever they choose to do, through giving them the environment and opportunities to help them transform their lives. It is so important that during their time with us our students get real-world experience through working together in teams and linking up with industry to deliver projects such as this live fundraiser. 

“It is also a great pleasure to welcome Matt back to our Hendon campus on 10 May when I hope he and our current students will experience the thrill of staging a live broadcast, and at the same time raise money for such a good cause.” 

As well as support for the Music 4 Muscles fundraiser, Dreamscope has employed two Middlesex students who will run the Music Publishing arm of its operation, and one student as a Corporate Relations Manager who will form part of the British delegation at the MIDEM conference in Cannes in June. 

Donations to Muscular Dystrophy UK can be made through JustGiving at  or by texting 70070 and typing MDUK86 together with the donation amount in the message. Throughout the show, donors will be eligible for raffle prizes including tickets to Disney’s “Aladdin” in the West End and music gear from StudioSpares, among others. Other sponsors include Tesco, Nuffield Health, Orange Amplification and Sofa.com. 

MDXcel is a collaborative, experiential, learning initiative offered by Middlesex University that enables students to collaborate cross-faculty, to deliver innovative solutions to both internal and external ‘clients’ while gaining invaluable employability skills and real world work experience. 

The MDXcel programme offers local businesses and organisations an attractive, risk averse incentive to engage with the University (often for the first time) – establishing longer term partnerships for future placements, research initiatives (KTP’s) and graduate job Businesses benefit from being able to:

  • Tap into a skilled talent pool of students to test, build or develop solutions that your current in-house resources simply don’t have the capacity to deliver
  • Take the opportunity to benefit from the skills, knowledge, enthusiasm and diversity of high-achieving students from a leading London university.
  • Trial and observe potential future employees. 
  • Make a positive impact on the prospects of young people in the local community by helping us to develop tomorrow’s brightest talent in today’s world of work

About Middlesex University LondonFor nearly 140 years Middlesex University London has been home to innovators and change-makers. We are a progressive London university that puts our students first and provides expert teaching informed by inspiring research and practice. 

We boast a diverse, multinational and multicultural community of 19,400 students from 144 different countries based at our modern north London campus. We also have campuses in Dubai, Mauritius and Malta, bringing our total number of students to almost 37,000 and staff over 1,900. Middlesex University London generates more than £300 million a year for the Barnet economy, supporting some 4,000 local jobs. A university for skills, we work with employers to make sure that what our students learn is what employers need, and we strive to transform the lives of our students so that they have an excellent experience while they are with us, and a solid foundation for inspiring careers when they leave us. 

About Dreamscope Media Group: Dreamscope Media Group Ltd is a record label and artist development company pushing the limits of what it means to be a record label in the 21st century. Hailed as revolutionary, the UK Department of International Trade has said “The Dreamscope model is the model of the future for record labels”.  The company is run by a 25-year veteran of the entertainment industry, Grammy recording artist Matt Annecharico, who has been the recipient of numerous independent music awards and boasts such career highlights as working with the Michael Jackson family, recording the voice of Aladdin for Walt Disney Records, and playing the role of Joseph in an off-Broadway production of Joseph and the Amazing Technicolor Dreamcoat.

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