Bradford College has cast its own students as the stars of its summer advertising campaign and used its eye-catching campus and the sights of the city as the backdrop.
Students can be seen enjoying life around college and in the city centre in the stylish video that is being screened in local cinemas, on ITV Player in the Bradford area, on social media and on the giant screen in City Park.
Real life students are captured showing off their skills in the hair salons, fashion workshop, science laboratories, dental training centre, kitchens and classrooms as well relaxing around campus and at a number of recognisable sites across the city including the Broadway, the National Science and Media Museum, City Park, the Alhambra theatre and Little Germany.
The advert is the centre piece of the college’s student recruitment campaign which uses the tagline ‘Your City. Your College’ and students were only too happy to get involved with helping promote their college.
Among those featured is Bailay Illingworth, 20, from Idle, who is studying a HND in Performing Arts.
He said: “Using real people and real locations is the best way of showing what studying at Bradford College is all about. No one knows the place like the students so I think it is a great idea to have us front and centre.”
Natasha Hudson, 20, from Wibsey, who is also on the Performing Arts HND course, added: “It was great getting to work with the professional crew and getting experience of filming on location.
“It is great to tell the story of the college and the story of Bradford and to get to show genuine students and their personalities.”
Fashion student Franck Bekaka was putting the final touches to his end of year runway show dresses when the film crew spotted him and asked him to take part.
He said: “I feel very proud that my work is in the video and am pleased the college is showcasing student work and real students. I think the end result is excellent.”
The college marketing team worked with award-winning creative firm Media Partnership and Yorkshire-based advertising agency Forward and Thinking on the campaign which is proving a hit with more than 85,000 views already notched up on YouTube.