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EIT turns up the volume on Creative & Cultural Industries

Powering of European creative & cultural industries revealed at INNOVEIT, the annual forum of Europe’s innovation Institute. 

Plans to launch Europe’s new creative and cultural industries’ Knowledge and Innovation Community will be presented today in Budapest at INNOVEIT, the European Institute for Innovation and Technology’s (EIT) annual innovation forum. This is part of the European Commission’s plans for the EIT’s 2021-2027 strategy that includes a 25% budget increase to EUR 3 billion.

By giving new opportunities to the 12.5 million Europeans employed in the EU’s creative and cultural sector - that is 7.5% of all employment in the EU economy - the EIT’s new Knowledge and Innovation Community will be of strategic importance to powering innovation in the creative and cultural sectors.

Almost 400 participants from the innovation, business, research and education sectors as well as policy makers will gather in Budapest today for INNOVEIT. They will discuss the EIT’s key role in driving innovation across Europe and celebrate the EIT Awards, showcasing some of Europe’s top innovations.

The high-level conference takes place with the participation of Tibor Navracsics, European Commissioner for Education, Culture, Youth and Sport; László Palkovics, Hungarian Minister for Innovation and Technology; Sanja Damjanović, Montenegrin Minister of Science and leading entrepreneurs, cutting-edge innovators and policymakers, including keynote speaker Michela Magas.

Tibor Navracsics, European Commissioner for Education, Culture, Youth and Sport responsible for the EIT, said:

‘Education and creativity are vital in building a resilient, competitive and cohesive Europe for the future. I am proud of how the EIT helps us promote both supporting talented innovators and nurturing entrepreneurial mind-sets. I am convinced that this focus on people, their aspirations and ideas can also help us make a success of the new Knowledge and Innovation Community on the cultural and creative sectors that we have proposed.’

Dirk Jan van den Berg, Chair of the EIT Governing Board added: 

‘The EIT will transform the best ideas into new products, services and jobs in the creative and cultural industries. With the EIT Community’s unique network and track record in business creation and acceleration, our ventures have raised EUR 1.5 billion in external investment. Recently our first ‘unicorn’ venture emerged: Northvolt who aims to produce the world’s greenest batteries. This highlights the EIT’s huge potential to power European creative & cultural industries.’

Keynote speaker Michela Magas, Founder and Creative Director of Music Tech Fest and Chair of the Industry Commons Foundation, commented:

‘I’m delighted to speak at INNOVEIT at this critical time for this sector. Europe has rightly placed Creative and Cultural Industries as a driving force of innovation and there are now excellent opportunities for creative innovators to work with the EIT to tackle grand societal challenges, contribute to upskilling and create new jobs. EIT partnerships are an important vehicle for combining competences from the CCI with novel data-driven technologies coming out of industry sectors for a win-win situation. I’m thrilled about the opportunities a new EIT Knowledge and Innovation Community will bring to the CCI and cement its importance at the centre of all innovation.’

Total turnover of the performing arts sector in Europe (including live music) is worth more than EUR 32 billion. The performing arts sector is the largest employer among the creative and cultural sector in Europe, employing 1.25 million people. Over three quarters of employees are creators and/or performers.

Video game entrepreneur Yoan Fanise, Co-founder, DigixArt, Videogames, said:

 ’Video games, child’s play? Nothing could be farther from the truth! I’ve worked on some of the world’s best-known video games and I can tell you that phenomenally creative teams are needed to design, finance and market successful video games. Real technical and skilled talent is needed at many levels. The video game industry is a cross-sectoral success story; so, I’m delighted to see the EIT planning to deploy its unique innovation model in creative and cultural industries. Europe needs this focused global support.’

The audio-visual and multimedia sector has seen tremendous growth in Europe. Activities related to the publishing of computer games saw compound average growth of more than 25% in terms of total gross value added over the period 2008-2016. The creative and cultural sector’s economic weight is comparable to that of ICT and the accommodation and food services sectors yielding more than 4% of EU GDP.


What challenges do the EIT’s Knowledge and Innovation Communities focus on?

The EIT’s eight communities work to:

  1. Accelerate the transition to a zero-carbon economy (EIT Climate-KIC)
  2. Drive Europe’s digital transformation (EIT Digital)
  3. Lead the global revolution in food innovation and production (EIT Food)
  4. Give EU citizens greater opportunities to enjoy a healthy life (EIT Health)
  5. Achieve a sustainable energy future for Europe (EIT InnoEnergy)
  6. Strengthen and increase the competitiveness of Europe’s manufacturing industry (EIT Manufacturing)
  7. Develop raw materials into a major strength for Europe (EIT RawMaterials)
  8. Solve mobility challenges of our cities (EIT Urban Mobility)

Together with their leading partners, they offer a wide range of innovation and entrepreneurship activities. This includes education courses that combine technical and entrepreneurial skills, business creation and acceleration services and innovation driven research projects.

The EIT was created in 2008 to power Europe’s ability to innovate. The EIT is the only EU initiative to fully integrate business, education and research. We are Europe’s largest innovation community with more than 1500 partners and 50 innovation hubs across Europe. The Institute boosts the development of dynamic pan-European partnerships between leading universities, research labs and companies. These are called Knowledge and Innovation Communities and each focuses on a specific global challenge.

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