Stefan Drew Discussion started by Stefan Drew 4 years ago
Marketing is becoming far more subtle.

Years ago it was good enough to plaster the papers with adverts and then run an open day. Today papers are in severe decline and readership is plummeting.  

So where do we connect with prospects and what subtle moves are needed to convert them into students?

Young People

We know they spend their time on social media and they are unlikely to bounce from there to completing an application form in one jump. So what to do? 

Google recommends micro-commitments.  That is to tap into the micro-moments in our prospects' lives and move them towards our goal one small step at a time. Personally I find the starting point is video .. where the prospect is asking "How do I ...?", "Where can I ..?" etc. 

To discover more read the following article where I briefly discuss how I blend the Google approach with my own. 

Would this work with your audience?  Are you already using this strategy or something like it? 

Please add you thoughts and comments

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