From education to employment

Leading the course experience, Edtech startup appoints Dr Alexia Cox as Chief Learning Officer.

MasterStart, a growing edtech with bases in Cape Town and London, has added Dr Alexia Cox to its top leadership team as Chief Learning Officer to drive the learning experience.

As part of its commitment to providing the best online experience for its learners, rising edtech company MasterStart has appointed Alexia Cox as Chief Learning Officer to its growing leadership team.

An expert and consultant in corporate Learning & Development across highly competitive European and Australian markets – Alexia has designed and authored over fifty short learning courses alongside various business schools, as well as spent time in notable positions as the Dean of Teaching and Learning and Executive Dean of Strategy and Innovation for one of South Africa’s largest private education companies.

Alexia is committed to creating meaningful, memorable, and impactful career-focused programmes by drawing on her impressive career experience and industry knowledge, ensuring that learners progress with the confidence, knowledge, and skills necessary to succeed.

As the world has experienced great disruption throughout the pandemic period, MasterStart has continued to develop its humanised online learning methodology, integrating user-friendly technology to help improve programme completions and positive outcomes – an approach that is validated by its 90% course completion rate.

Dr. Alexia Cox has joined MasterStart as Chief Learning Officer

Alexia’s thoughts on her role within MasterStart: “It’s such an exciting space to be in at the moment. There is a need to fill a gap that connects learners to each other and those that support them through their learning journey. That’s what I want us to create. Groundbreaking, lightbulb moments that impact the learner, wanting them to come back for more. I also want to create powerful courses that engage and excite our learners through to the completion of their course.”

Ben Pike, CEO of MasterStart says: “Dr Alexia Cox brings global education, academic and learning industry experience to MasterStart’s executive team. Her deep expertise in programme design and development is a significant step forward as we utilise a human connection to increase the impact and effectiveness of online learning.”

Expanding its partnership portfolio globally during 2021, MasterStart has created a digital learning environment that is well suited to offering accessible and industry-leading education across borders that will continue to grow throughout 2022 and beyond.

Ben concludes: “Alexia’s passion to put the learner experience at the very heart of our programmes is super exciting and we are already seeing the positive impact of this on our teams and our learners.”

MasterStart is well-positioned and on its way as a competitive online learning provider on a global scale, greatly benefiting from Alexia’s expertise. Find out more: www.masterstart.com


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