Educational Advertising and Media Consultancy
Established in 2003, FE News has been the specialist digital/new media news site for the further education, skills, work-based learning and employability sector.
Over the past 18 years, FE News has focused on giving our audience exclusive content from experts across the sector, particularly sharing best practice, innovation, expert opinion articles discussing FE strategy with videos and podcasts with experts sharing the latest developments in the sector.
In November 2021 as a part of our 18th anniversary celebrations, we launched a new FE News publishing platform, had a massive re-brand and refocus. As FE News has over 250 pieces of content live every week, we have now segmented content (via section and colour coded this) and are also progressing from solution led thought leadership articles into collective intelligence hubs around specific topics to help the wider FE, Skills and Employability eco-system with diverse voices, views and opinions on key topics like Apprenticeships, Skills, Fourth Industrial Revolution, Employability, Lifelong learning, EdTech etc.
As an open journalism publishing platform, FE News allows registered members to submit events, seminars, press releases, corporate blogs, and videos straight onto the FE News site, as well as start an educational advertising campaign.
How Can We Help You Get Started With Your Educational Advertising?
If you’re looking to get started with your educational advertising, we have a simple step-by-step process for you to follow, so you can begin your advertising campaign on our established site.
Step 1: Choose a package – display advertising starts from £450 +VAT per month.
Step 2: Start a campaign – email your artwork and landing url to gavin(at)fecareers.co.uk
Step 3: Review your stats – get a monthly report showing your advert’s impressions, clicks and click though rate.
About the FE News Audience – Huge Growth in Traffic
In July 2022 FE News had in excess of 145,900 unique visitors, which is a 44% increase in traffic from the previous month. We also have 1.62 page views per visit.
Our audience mainly includes key decision makers, senior management, executives and policy makers in the FE, HE, skills, apprenticeship, work-based learning, training and employability sector.
That is a lot of visitors who are specialists within the FE, skills and employability sector.
Global influence: 70% of traffic are from the UK and 20% from North America/Canada.
Specialising in peer-to-peer, thought leadership analysis of current affairs and recent development within the training, skills and employability sector, Onalytica identifies FE News as one of the top 90 most influential STEM publications in the world!
fenews.co.uk’s audience is mainly interested in News and Media
Social media influence: FE News has 1.5M monthly tweet impressions, 60,000 followers across social media, 29,000 LinkedIn connections, and over 6,500 newsrooms registered by contributors and expert writers from across the sector, FE News is the ideal place to begin your educational advertising campaign and increase brand awareness with our audience.
Start Your Educational Advertising On FE News
Our most popular educational advertising options since 2003 have been our site wide display advertisements, which are next to the articles, videos, and podcasts. Our main headline banner advertising space is so popular that it is booked out for a year at a time! So please check for availability on the site wide advertising options. We also have several other educational advertising options, including homepage ‘section break banner advertisements’ and in-article adverts (on both our written word articles and videos).
We usually have availability for button advertisements (home page, End of Page… and it is worth checking on the In Article Button ads) and the Side Bar Button ads (which used to be our Skyscraper ads on the old FE News system), although we advise that you check for availability as the button ads are very popular. Side bar button ads start at just £450 + vat per month.
Educational Advertising for your Jobs on FE Careers
FE Careers has been the largest specialist job advertising site in further education, apprenticeships and work-based learning since 2003, helping you find your next job in learning and development or your next member of staff. With job advertising from just £70 + VAT per month, click here for more job advertising options.
You can either run your specialist recruitment adverts through the FE Careers aggregator and applicant tracking services, or publish straight to FE News via an XML or RSS feed.
We can tailor a display campaign across both FE Careers and FE News, as the audience on FE Careers and FE News are slightly different.
On FE News, there is primarily an executive audience within the sector, so you can run an enhanced advertising campaign to reach ‘passive candidates’ who are happy in their role and not registered with another recruitment agency, but who could be tempted by your exciting new opportunity. Please click here to view our Executive Recruitment advertising solutions.
Want to Discuss Other Options?
Videography, Podcasts and Livestreams
Would you like your organisation to feature on FE News video or podcast exclusives?
We are able to offer 30 second adverts at the front end of an FE News film and up to 1 minute 30 seconds at the end of a video. Simply get in touch with our team to find out more about our video educational advertising options.
Bespoke adverts are available from our award-winning new media team, who are able to produce video adverts for you, with prices from £1500 + VAT per day and Video Adverts – from £1000.
CPD and Event promotion
FE News, and our sister site FE Careers, provide a weekly e-newsletter (FE Soundbite). This is an opt in e-newsletter, emailed directly into registered subscribers’ inbox each week.
- Headline banner advert promotion in our weekly FE Soundbite e-journal – £295 +vat
- CPD recommendation email for our 18,000+ FE Careers subscribers (POA).
FE News has an active group of contributors and writers sharing their vision of the sector. There are over 6,500 registered contributors/expert writers on FE News from across the sector.
One of the FE News specialism is encouraging the sector to share ‘their story’ and ‘their view’, to give FE a voice and reflect what is truly happening at a strategic and operational delivery level across the sector. There are 250+ new articles published every week on FE News.
Do You Want To Discuss Other Options?
If you would like more information about our different advertising options, don’t hesitate to get in touch with our team with any questions you may have.