The Chartered Institute of Marketing (CIM) has today announced an update to its successful recognition programme for third-party marketing courses.

The expansion of the existing programme comes following growing demand from learners and employees for internationally recognised professional qualifications and courses for marketers.

The expanded offering will ensure that more people studying marketing and related disciplines can guarantee their course or qualification meets CIM’s respected industry standards.

CIM expects the service to be taken up by universities, business schools, and training providers who are looking for a differentiator when attracting learners. Challenges across the higher education market and the Apprenticeship Levy has led to the education market becoming increasingly competitive.

Learners will, in turn, benefit from a wider range of qualifications that are recognised as being best-in-class by the business sector, improving their career prospects.

In recent years, the burden of marketing regulation on corporates has increased, from the mis-selling of financial services to the advertising of high fat, salt and sugar foods.

This has increased employer demand for qualified professionals able to advise on topical issues facing the industry, such as data privacy and advertising to children.

From today CIM will be offering three types of partnerships:

  • University partnerships: The new recognised degree is aimed specifically at providers offering courses with less than a third marketing content. Complementing the existing CIM accredited marketing degrees (which provide students with partial exemptions from professional qualifications), CIM will assess and accredit the marketing content of the course and allow qualifying courses to describe their marketing content as CIM recognised. CIM already works with leading universities such as: Nottingham Trent, University of Hertfordshire and Bournemouth University.
  • Qualifications and training provider partnerships: CIM will recognise externally run courses that meet its professional marketing competencies. By partnering with CIM, training providers will be able to enhance credibility and learning propositions to differentiate them from other providers. Target Internet, Fund Marketing Network, Pearson Publishing and Event Academy are examples of leading training providers who currently partner with CIM.
  • Business partnerships: CIM will recognise in-house and off-site training undertaken by corporations and other organisations. The recognition programme will provide employers and employees with confidence in the quality of a course, as well as introducing CIM’s 30,000 global members to a range of providers with the CIM stamp of approval. Existing business partnerships include: the Cabinet Office, Vodafone and Panasonic.

Maggie Jones, associate director of qualifications and partnerships said:

“CIM qualifications are globally respected and our new recognition programme expands the opportunities for people to take a CIM recognised course. To develop the new programme, we drew on our experience working with employers, leading universities, colleges and private training providers across the UK and around the world, to enhance and differentiate their learning propositions.

“The new programme provides a greater synergy between CIM and public/private organisations, while adding value to the qualifications students receive when leaving higher education. Professional marketing skills deliver a clear advantage for business and CIM is committed to giving marketers the tools they need to achieve their professional goals.”

About The Chartered Institute of Marketing (CIM): The world’s leading marketing body, with over 30,000 members worldwide, of which there are over 3,000 Chartered Marketers. CIM’s mission is create marketing advantage for the benefit of professionals, business and society with a focus on export, data and skills. It believes marketing is the critical factor in driving long term organisational performance.

CIM provides members and organisations with five key benefits: 

  • Partnership – CIM is a professional and organisational partner to support performance and career development
  • Education – CIM allows individuals and businesses to continuously upskill
  • Information – CIM keeps members up to date with the latest marketing thinking, and keeps organisations at the forefront of practices
  • Connection – CIM provides access to services, expertise and peers
  • Recognition – CIM is the global benchmark of professional competence

For more than 100 years, CIM has supported, represented and developed marketers, teams, leaders and the profession as a whole. There are 130 CIM study centres in 36 countries and exam centres in 132 countries worldwide. In the last year, over 7,500 people registered at over 230 UK CIM events. 

Advertisement

Leave a comment:

Please leave a comment below:

Log in to your FE News account to continue the debate and help share best practice and innovation in the FE sector.

You may also be interested in these articles:

Register, Login or Login with your Social Media account:


Advertisers

Latest Education News

Further Education News

The FE News Channel gives you the latest education news and updates on emerging education strategies and the #FutureofEducation and the #FutureofWork.

Providing trustworthy and positive Further Education news and views since 2003, we are a digital news channel with a mixture of written word articles, podcasts and videos. Our specialisation is providing you with a mixture of the latest education news, our stance is always positive, sector building and sharing different perspectives and views from thought leaders, to provide you with a think tank of new ideas and solutions to bring the education sector together and come up with new innovative solutions and ideas.

FE News publish exclusive peer to peer thought leadership articles from our feature writers, as well as user generated content across our network of over 3000 Newsrooms, offering multiple sources of the latest education news across the Education and Employability sectors.

FE News also broadcast live events, podcasts with leading experts and thought leaders, webinars, video interviews and Further Education news bulletins so you receive the latest developments in Skills News and across the Apprenticeship, Further Education and Employability sectors.

Every week FE News has over 200 articles and new pieces of content per week. We are a news channel providing the latest Further Education News, giving insight from multiple sources on the latest education policy developments, latest strategies, through to our thought leaders who provide blue sky thinking strategy, best practice and innovation to help look into the future developments for education and the future of work.

In May 2020, FE News had over 120,000 unique visitors according to Google Analytics and over 200 new pieces of news content every week, from thought leadership articles, to the latest education news via written word, podcasts, video to press releases from across the sector.

We thought it would be helpful to explain how we tier our latest education news content and how you can get involved and understand how you can read the latest daily Further Education news and how we structure our FE Week of content:

Main Features

Our main features are exclusive and are thought leadership articles and blue sky thinking with experts writing peer to peer news articles about the future of education and the future of work. The focus is solution led thought leadership, sharing best practice, innovation and emerging strategy. These are often articles about the future of education and the future of work, they often then create future education news articles. We limit our main features to a maximum of 20 per week, as they are often about new concepts and new thought processes. Our main features are also exclusive articles responding to the latest education news, maybe an insight from an expert into a policy announcement or response to an education think tank report or a white paper.

FE Voices

FE Voices was originally set up as a section on FE News to give a voice back to the sector. As we now have over 3,000 newsrooms and contributors, FE Voices are usually thought leadership articles, they don’t necessarily have to be exclusive, but usually are, they are slightly shorter than Main Features. FE Voices can include more mixed media with the Further Education News articles, such as embedded podcasts and videos. Our sector response articles asking for different comments and opinions to education policy announcements or responding to a report of white paper are usually held in the FE Voices section. If we have a live podcast in an evening or a radio show such as SkillsWorldLive radio show, the next morning we place the FE podcast recording in the FE Voices section.

Sector News

In sector news we have a blend of content from Press Releases, education resources, reports, education research, white papers from a range of contributors. We have a lot of positive education news articles from colleges, awarding organisations and Apprenticeship Training Providers, press releases from DfE to Think Tanks giving the overview of a report, through to helpful resources to help you with delivering education strategies to your learners and students.

Podcasts

We have a range of education podcasts on FE News, from hour long full production FE podcasts such as SkillsWorldLive in conjunction with the Federation of Awarding Bodies, to weekly podcasts from experts and thought leaders, providing advice and guidance to leaders. FE News also record podcasts at conferences and events, giving you one on one podcasts with education and skills experts on the latest strategies and developments.

We have over 150 education podcasts on FE News, ranging from EdTech podcasts with experts discussing Education 4.0 and how technology is complimenting and transforming education, to podcasts with experts discussing education research, the future of work, how to develop skills systems for jobs of the future to interviews with the Apprenticeship and Skills Minister.

We record our own exclusive FE News podcasts, work in conjunction with sector partners such as FAB to create weekly podcasts and daily education podcasts, through to working with sector leaders creating exclusive education news podcasts.

Education Video Interviews

FE News have over 700 FE Video interviews and have been recording education video interviews with experts for over 12 years. These are usually vox pop video interviews with experts across education and work, discussing blue sky thinking ideas and views about the future of education and work.

Events

FE News has a free events calendar to check out the latest conferences, webinars and events to keep up to date with the latest education news and strategies.

FE Newsrooms

The FE Newsroom is home to your content if you are a FE News contributor. It also help the audience develop relationship with either you as an individual or your organisation as they can click through and ‘box set’ consume all of your previous thought leadership articles, latest education news press releases, videos and education podcasts.

Do you want to contribute, share your ideas or vision or share a press release?

If you want to write a thought leadership article, share your ideas and vision for the future of education or the future of work, write a press release sharing the latest education news or contribute to a podcast, first of all you need to set up a FE Newsroom login (which is free): once the team have approved your newsroom (all content, newsrooms are all approved by a member of the FE News team- no robots are used in this process!), you can then start adding content (again all articles, videos and podcasts are all approved by the FE News editorial team before they go live on FE News). As all newsrooms and content are approved by the FE News team, there will be a slight delay on the team being able to review and approve content.

 RSS IconRSS Feed Selection Page