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Female CEO’s are more profitable

Recent research has revealed that companies with female CEOs are more profitable than others.

Pulled together by Frank Recruitment Group – a global IT staffing firm – the data showed that 87% of 2021’s Fortune 500 companies with female CEOs reported above-average profits.

In comparison, for those without a female CEO, this same statistic dropped down to 78%. If there was ever a sign for women to believe in themselves as leaders, this is it.

The corporate world has made considerable strides in the right direction in its journey towards equality and diversity. Undoubtedly, women’s rights campaigns are largely to thank for this progress. However, although their success is evident, there is still a long road ahead.

Despite what the data suggests, when adding the ‘female CEO’ filter to the Fortune 500 list, the results drastically reduced. Only 39 out of all 500 featured fell into this category.

As a gender diverse C-suite is still a far cry from the norm, this suggests there is still much work to be done.

Before this becomes a reality, many companies require a culture shift. In spite of this being a significant change, it can be achieved easier than you think. Zoë Morris, President of Frank Recruitment Group, has explained three simple yet effective steps you can take as a leader to help bring this about.

Increase the visibility of women

“It may seem like an obvious statement, but to build an inclusive team you have to actually build an inclusive team. When a woman is looking at your leadership team, is she seeing any other women? If not, this could be the thing that stops a female employee from moving up into a senior position, with your business missing out on the value she has to offer as a result.

“It may be that women do already have leadership roles within your company, and the issue is down to their visibility. Giving employees credit for their work is crucial, as any manager will know, however, making their achievements known within the company can sometimes get overlooked. Try letting their department know when they’ve excelled in their role – whether this is via a group email or a special mention in a meeting.”

Offer suitable career progression opportunities

“Think about what opportunities you are offering to your female employees. Are you giving them a chance for career progression? Is the opportunity one that they will be interested in, or actually able to take?

“These are such simple questions, but actively putting more thought into the answers can make a massive difference. Try mapping out their career journey, making sure to include what your employee’s short-term and long-term goals are, as well as any personal circumstances that could affect these. This way you are seamlessly incorporating a focus on these questions into your routine. Once you begin doing this, you will start to see natural – and almost effortless – change.”

Promote equality within the workplace

“Just as people will notice if you aren’t promoting equality within your company, they will notice if you are. If the language used within your workplace communicates sexist stereotypes, regardless of whether this is unintentional, it could discourage female employees from believing they have a fair shot at a C-suite level position. Likewise, if the language conveys the opposite, they will be encouraged that gender doesn’t play a factor in the hiring processes. This doesn’t just apply to speech used within general office conversations either. Consider what messages both the textual and visual communications you send out are giving. Even ask other staff members their thoughts on the content. This way you are receiving direct feedback and will know if you are going wrong somewhere.”

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