Updated report on the impact of the department’s marketing campaign on web sessions, registrations and applications for teacher training for 2019.


Teacher marketing evaluation: 2019 main report

Ref: ISBN 978-1-78105-978-4, DFE-RR889PDF, 1.56MB, 55 pages

Teacher marketing evaluation: 2019 executive summary

Ref: ISBN 978-1-78105-982-1, DFE-RB889PDF, 181KB, 6 pages


Second report evaluating the department’s teacher training campaign ‘Your Future: Their Future’ that aimed to recruit trainee teachers between 2012 and 2018.

This is the second of 2 research reports assessing the contribution and value for money of that campaign. It finds that the marketing campaigns are likely to have led to more web sessions and registrations on the Get into Teaching website, and suggests that marketing was associated with increases in total secondary applications.

The Teacher marketing evaluation 2019: initial findings main report, is also available.

Published 3 January 2019