How can inbound marketing revolutionise student recruitment?
Inbound marketing is the new technique that could radically improve student recruitment. Inbound marketing builds upon content marketing by adding lead tracking and nurturing. A…
Inbound marketing is the new technique that could radically improve student recruitment. Inbound marketing builds upon content marketing by adding lead tracking and nurturing. A…
Schools are failing their students. According to OFSTED, in its report “Going in the Right Direction”, published in September 2013, the majority of schools are failing…
It is a marketer’s dream to have all the contact details of potential customers who have expressed an interest in a product or service. This…
Student recruitment campaigns in many colleges have failed to keep pace with the changing media consumption of youth audiences and their parents. Based on research…
Advocacy is speaking up for, or acting on behalf of, yourself, a company or a brand. In a college context, advocacy is when your existing…
The further education sector is facing a period of change as the coalition Government’s policies start to take effect. During many visits to colleges up…
Official figures released recently show that the number of young people not in education, employment or training has risen to a record high of 1.16 million. One…
As the summer campaigning season comes to an end and enrolments are being counted, marketing campaigns are coming under scrutiny. Did we spend enough? Did…
The need to do more for less has never been greater in further education, and a college’s marketing is not an exception to this. Pressure…
So many colleges simply don’t comprehend the discipline needed to sell to employers. Now, more than ever, there is an imperative for colleges to forge…
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