Creative Careers Month: Inspiring the Next Generation Through Samsung’s Solve for Tomorrow

November marks Creative Careers Month, a time to spotlight pathways into design, technology, and innovation. With the recent National Curriculum and Assessment Review calling for a revitalisation of Design and Technology (D&T) in schools, there’s never been a better moment to connect creativity with real-world problem solving.

Enter Samsung’s Solve for Tomorrow a free, curriculum-linked programme that challenges students aged 11–18 to use curiosity, creativity, and technology to tackle societal issues. Now in its sixth year, this national tech-for-good competition is designed to spark innovation and empower young people to imagine a better future.

Why It Matters for Creative Careers

Creative careers are evolving rapidly, blending design thinking with digital skills. Solve for Tomorrow brings these opportunities to life by encouraging students to explore themes that matter:

• Smarter Sport – Tech that makes sport more fun and inclusive
• Greener Future – Innovations that protect our planet
• Safer Online – Tools that keep us connected and confident

Students not only develop problem-solving and STEM skills but also gain exposure to careers in tech, design, and engineering. The programme supports Gatsby Benchmarks 4, 5 and 6, helping schools embed careers education and employer engagement without adding to teacher workload.

Opportunities Beyond the Classroom

Finalists will pitch their ideas to industry experts and Samsung employees, with winners receiving tech prizes, mentoring, and work experience. Their innovations will even be showcased on Samsung’s national platforms – including the iconic Piccadilly Circus screen – amplifying youth-led creativity to audiences across the UK and Ireland.

Since its launch in 2020, Solve for Tomorrow has reached over 265,000 young people, with a goal to impact 1 million by 2030. Past projects include Athena, a haptic collar that helps deaf users feel music, and HeartAware, a mobile tool to detect heart risks in underserved communities – proof that young minds can drive meaningful change.