Youth of today want job satisfaction

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16 year olds are more likely than any other age group to choose hard work and happiness over remuneration, a new study can reveal.

The second City and Guilds Youth Aspiration Index has identified that 16 year olds are the most savvy in an annual monitor of the career goals of Britain’s 11-18 age group.

And as thousands of students tear open their exam results today, the research shows that just over four fifths (81%) are prepared to work long hours in order to achieve their goals. 23% have visions of running their own business, inspired by role models such as Richard Branson, Sir Alan Sugar and Jamie Oliver.

Keith Brooker, Director of group markets and products at City & Guilds said: “It’s enlightening to see that 16 year olds today are extremely ambitious and possess real entrepreneurial spirit. It is vital that, as a society, we encourage them to fulfil their vision by giving them as much support, guidance and training as possible at this critical stage in their lives”.

Indeed, those students celebrating or commiserating today can reflect that 16 year olds are at a “careers crossroad”, considering whether to remain in education or seek employment. The Index points to figures which suggest that this age group puts more thought into their careers than any other, with 19% thinking about a job and 24% contemplating their future constantly.

“Deciding on a career is a very daunting prospect and it is great to see that most young people are taking their future seriously and considering all the options open to them”, explains Keith.

“I am also pleased that the next generation are looking for jobs that will make them happy over those that will just pay the best wages. Nowadays, true job satisfaction and happiness is about fulfilling your full potential, tapping into your own creativity and feeling that you can make a difference. As we spend so much time at work, it’s important that we enjoy what we do and build on the skills that we”re good at”.

Vijay Pattni.

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