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ACE launches bespoke programme for future travel agents

The Association of Cruise Experts (ACE), the trade organisation representing 3,000 travel agencies in the UK, has announced a new programme to give travel agents all the knowledge they need when selling a cruise holiday.

ACE Vision is first bespoke education programme of its kind, and aims to give the agents of tomorrow everything they need to sell a cruise.

Andy Harmer, the director of ACE, which is supported by 36 of the world’s leading cruise lines, said: "I believe it’s central to the continued growth of the cruise market that the next generation of travel agents enter the work place fully equipped and knowledgeable in all things cruise.

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"Within the academic world we have identified an opportunity to share our huge wealth of information and expertise so ensuring new agents are fully trained in cruise as they begin their careers."

Students undertaking travel and tourism courses will be able to access ACE on-line resources, join regional training seminars and will provide the opportunity to visit cruise ships. ACE Vision, which is set to be rolled out this month to academic institutions across the UK, will also enable learners to study towards becoming a recognised Cruise Expert – a vocational qualification that recognises knowledge of the industry.

Roughly 1.5 million Britons are expected to take a cruise holiday in 20088, and 2009 will see 14 new ships launches worldwide.

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