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Bestway Batleys rebrands as BB

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Bestway Batleys foodservice – part of wholesale giant Bestway Wholesale – has launched a full scale rebrand as BB foodservice, as it sets its sights on ambitious growth in delivered wholesale.

Martin Race, managing director, Bestway Wholesale, said: “For years, wholesalers have been too preoccupied with what their competitors are doing to stop and ask their customers what they want. So we listened. And we put what we learned to good use. BB foodservice is here to deliver a local, more personal, service. A complete service that gives our customers what they want, when they want it. So they can focus on what they do best.”

As part of the rebrand, BB foodservice has handpicked 15 high performing depots in Aberdeen, Perth, Glasgow, Edinburgh (two depots), Newcastle, Cleveland, Liverpool, Manchester, Leeds, Birmingham, Cardiff, Gillingham, Southampton, and Plymouth.

Each depot will supply a local fleet of BB foodservice delivery vehicles with an expertly selected range of beers, wines, spirits, and soft drinks, as well as an extensive range of chilled, ambient and frozen food – meaning food & drink businesses can rely on one delivery for both their food and drink.

Race added: “This isn’t just about delivering quality products at competitive prices. From recipes, tools and calculators to our tailor-made wine list design service – our support doesn’t end at the door. Whatever our customers need, our local territory sales managers are just a phone call away. And they relish a challenge.”

BB foodservice is part of Bestway Wholesale, the UK’s largest independent wholesaler. With a vast range of branded and non-branded produce, BB foodservice delivers for all sorts of food and drink businesses – from restaurants and hotels to schools, colleges and care homes. And thanks to its price hold guarantee, customers can plan seasonal menus and special events with confidence.

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