New Innovate UK brand launched as part of unified UKRI identity

A new brand for Innovate UK has been launched today as part of a unified identity for UK Research and Innovation (UKRI).

The new brand reflects UKRI’s vision along with the identities and remits of the nine councils that form the organisation.

UKRI will now begin a phased introduction across the organisation and the facilities it manages.

Dr Ian Campbell, Innovate UK Executive Chair, said:

“The new brand attests to the importance of Innovate UK’s work in driving productivity and economic growth both to UKRI’s ambitions and the future of the UK.”

UK Research and Innovation’s (UKRI) new brand provides a strong identity for the organisation as it realises its ambitions as a world-class funder delivering global impact.

The new brand reflects UKRI’s vision along with the identities and remits of the nine councils that form the organisation.

UKRI will now begin a phased introduction across the organisation and the facilities it manages.

UK Research and Innovation Chief Executive, Professor Sir Mark Walport, said:

“UKRI has an important role to play and an important story to tell. The unified brand will help us to tell this story nationally and internationally.

“It shows how the organisation brings together the seven research councils, Research England and Innovate UK to deliver on our ambitions as a world-class funder, creating knowledge with impact across society and the economy.”

Creative agency Dragon Rouge was commissioned to undertake the brand project following a competitive tender process, and it has been developed with extensive input from staff and external partners.

UKRI’s new visual identity builds on the strengths and heritage of its constituent councils and retains their individuality through a common design system. It will create a clear consistent approach across our portfolio of projects, centres and partnerships.