esg Delivers More for Carlsberg

Top five global brewer Carlsberg UK is delivering more to its on trade customers by partnering with the Employability and Skills Group (esg), one of the UK’s leading providers of skills development. esg is delivering sector leading industry vocational qualifications in Hospitality that are tailored to the individual requirements of Carlsberg’s on trade customers. These include owner managers and employees working in outlets from committee clubs and traditional pubs to Indian restaurants and hotels.

David Scott, Head of On-trade Customer Marketing, Carlsberg UK, says: "Carlsberg UK recognises the importance of well trained staff within any on-trade outlet. Delivering a quality experience is essential in ensuring consumers return to a pub which is why our partnership with esg is an essential part of our We Deliver More strategy.

"Our partnership with esg enables us to offer sector leading qualifications in Hospitality that will help our customers’ businesses to stand apart from their competitors. By offering tailored staff development we are able help our customers serve up the best experience for their consumers."

Jim O’Connor, Senior National Accounts Manager, esg, says: "Our skills is recognising that one size does not fit all, so we tailor our skills development delivery to the individual needs of the organisations with which we work. This is especially important to a global brand leader such as Carlsberg where its relationship with its on trade customers is all about adding value to their experience."