From education to employment

Important measures to be taken before and after a conference

The importance of networking and attending conference events is something that is not taught though formal education.

Those who want a career in a business related industry need to know how to make the most of industry events and that they will only be beneficial if you take away the valuable information you heard with you and create the links you intended to create.

Wyboston Lakes, whose conference centre in Milton Keynes has hosted hundreds of business meetups, have spoken out on the things to do before and after a conference, ensuring you get the most out of your time and money invested.

Preparing for the event

Part of what makes a conference event so successful is the strategic planning that goes into it prior to the day itself. Having a rough idea of how the day is going to go including the key people you wish to have discussions with will keep your day structured. This could be a mental list of some of the people in your industry that will be beneficial to you and the company you work for. Networking face-to-face is a great way of setting up a professional relationship.

Doing your research

Start by checking the schedule of the event. If there are seminar clashes, then decide on which is going to be more beneficial, or even bring a second person from the business if necessary. Checking the layout of the event is another good factor to consider before the day, if it’s a larger event, such as an annual business conference, knowing which rooms are hosting which events will give you the advantage on the day.

Don’t forget social media! Business events are now tech-savvy and coming with them is a dedicated hashtag. Follow it on Twitter and begin conversations with guests to quash any ice breakers, this is especially good for shy people who may take a while to get going, possibly missing key time. Even a quirky tweet from a corporate account can get your businesses name into the minds of the delegates before they arrive by utilising the events hashtag.

Pitching yourself

Heard of an elevator pitch? With many delegates at an event you’re going to have to not only sum up your role and your companies purpose, but sell it to them as well in a quick 30 second introduction. Have an idea in mind what you’re going to say so that you don’t fluff up your lines at the crucial moment. At the same time, although it should be short and to the point, it shouldn’t sound too robotic or rehearsed.

Take Business Cards

Business cards are super handy to have and they’re a fantastic way to spread the word of your business, and an essential at conference events. You don’t have to litter the cards with lots of unnecessary information, simple contact details, name of organisation as well as job role is sufficient. Either go for less is more in design or make it quirky and stand out!

Connection follow up

Now begins what to do following the event and the most important of these is making contact with the connections you had established whilst there. Within the first three days, the contact is still warm, so you aren’t wasting any time on re-introducing yourself.

It’s worth keeping in mind that the days immediately after an event are most likely going to be a busy time for most, so allow up to a week before expecting to hear back.

The more times you attend or host events the more knowledge you will accrue, get out there and start networking!

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