‘We are increasingly aware that many graduates have to, or choose to, stay in their home towns after they graduate. But, in some areas there are fewer graduate opportunities.
‘The graduate labour market itself is unevenly distributed, with larger cities offering more varied jobs than smaller ones and rural areas.
‘This competition will enable universities and colleges, working with students, local employers, and careers organisations, to identify the barriers to local graduate employment, and to find new solutions. This will help ensure graduates can use their degrees fully, supporting local and regional productivity, prosperity and social mobility.’