Black Country digital training provider secures £625,000 investment

Black Country specialist digital training solutions provider secures £625,000 to transform its platform and expand its apprenticeship capabilities

Leading digital training solutions provider, WELL Training (WELL), has secured £625,000 funding from Midlands Engine Investment Fund (MEIF) West Midlands Equity Fund, managed by Midven, part of the Future Planet Capital Group, to drive its growth strategy in two main areas – increasing apprenticeship training capacity and expanding the use of its online digital training platform. 

Over the next 12 months, the MEIF funding will give Wolverhampton-based, WELL Training the ability to invest significantly into the technical development of its digital training platform. This will transform the company’s bespoke platform into a range of productised offerings that can be delivered at scale. It will enable its clients to access, on a subscription basis: world class learning programmes, resources, specialist support and advice as well as peer to peer learning opportunities.

With the shift to remote working, the corporate world will need to keep pace by offering digital and remote training services and development opportunities for staff, where quality is not compromised. The further investment in the company’s digital platform will ensure it is well positioned to grow significantly in this area. Through its award-winning training solutions delivered remotely, the company has already had significant success internationally.

The MEIF funding will also allow WELL Training to significantly grow its apprenticeship training capability. Apprenticeships are an increasingly key element of long-term government policy and WELL will have a particular focus for retraining, upskilling and recovery following Covid. 

WELL Training was founded in 2010 by Jacqueline Wyke and her two daughters, Lindsey Flynn and Lianne Wyke-Russell. The Black Country company began with a vision to create transformational leadership and management development programmes through effective, results-driven training for individuals and organisations. After 11 successful years in business and clients including Caffè Nero, Edgewell Personal Care, and US-based Cherry Hill Programs, the Midven investment will allow WELL Training to continue to expand its client base both nationally and internationally.

Roger Wood, Director at Midven, said,

“Training, and particularly Apprenticeships, are set to play a crucial role as the UK workforce and economy rebound and evolve following Covid. As a long established and highly reputed provider in this space, Well Associates is well placed to deliver significant growth in this environment. We look forward to working with its experienced team to help deliver a more highly skilled workforce within the Midlands and beyond”. 

Lindsey Flynn, CEO of WELL Training, said,

“By securing the MEIF investment and partnering with Midven, WELL has an exciting future ahead. We will build on our heritage in providing high quality skills development training by growing our apprenticeship training capacity and expanding our successful digital offerings. WELL will continue to transform learners’ careers, making a positive difference to companies across the UK and throughout the world.”

Ken Cooper, Managing Director at the British Business Bank, said:

“With the MEIF contributing to 25 per cent of all equity deals in the Midlands during 2020, this latest investment in WELL training is a great example of how the fund can accelerate growth and help support levelling up the region’s skill base.”