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Initial teacher training: marketing toolkit

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Resources to help providers promote their initial teacher training programmes.

Please see our recruitment and marketing guide for information on creating a successful marketing campaign to recruit candidates to your initial teacher training (ITT) programmes, and Guidance on your UCAS entry (PDF, 1.89MB, 29 pages) for help with writing entry profiles.

This page is part of the collection Initial teacher training: marketing resource bank which includes other downloadable promotional material.

Marketing toolkit

Please note that most of these files will need to be downloaded to your computer in order to use them. To do this, you should right-click the link and select ‘Save As’, ‘Save Link As’, or ‘Save Target As’.

Poster, postcard and flyer

Please read:




Press advert

Outdoor banners

Initial teacher training routes

You can find descriptions and distinctions of the types of teacher training courses on the Get Into Teaching website.

Materials ordering form

Use the materials ordering form to request our teacher training publications for your events.

Advertising school-led events

Use the provider event details form to advertise your own events on the events section of the Get Into Teaching website.

School-led events submission guidance

Guidance on effectively writing and submitting your own events to be advertised on the Get Into Teaching website.

Event feedback form

Get valuable feedback on your event, by handing out the to attendees.


If you need any help using these materials, or would like to request the large zip files to be sent to your printing company, please contact us.

Marketing resource bank

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Published 17 January 2018 
Last updated 19 September 2018 + show all updates

  1.  Updated ‘Guidance on writing and submitting a teacher training recruitment event’ with updated screenshots from the Get Into Teaching website.
  2.  Removed outdated training routes fact sheet.
  3.  First published.


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