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Marketing to students will become targeted and more intelligent with new ISIC and Campus Society partnership

ISIC and Campus Society announce strategic partnership to engage the global student community 

Today (15 Jan), The ISIC Association, the organisation behind the International Student Identity Card (ISIC), and Campus Society, the UK’s leading social network for students, announce a partnership to expand the Campus Society brand internationally and deliver tailored experiences, offers and services to the global student population.

The partnership will result in local versions of Campus Society, integrating ISIC’s international network of verified students and exclusive offers, in selected territories. Brands affiliated with ISIC will be able to promote offers to students via bespoke channels of the platform, based on each user’s location and preferences, to ensure content, features and offers are exactly aligned with the audience. In each market, Campus Society will provide students with benefits to enhance their university experience, enabling them to connect and share information with fellow students, get access to exclusive deals and relevant content, read their text books online and receive career advice and exclusive job listings.

Endorsed by the United Nations Educational, Scientific and Cultural Organization (UNESCO) since 1968, the ISIC is the only globally accepted proof of full-time student status, and has since supported over 120 million students worldwide. In addition to proof of identity, it provides access to over 150,000 benefits, discounts and services, helping make student life more affordable and encouraging students to maximise their student experience.

Campus Society is a social network for the global student community, organised around shared interests, exclusive content and services to enrich the university experience outside the classroom. Removing physical borders between students, it’s a digital platform for students to collaborate, share knowledge and connect – between themselves and with relevant organisations.

Matt East, Chairman of The ISIC Association said: “Every year, millions of students around the world use their ISIC to prove their official student status and access thousands of student discounts, offers and services worldwide. We’re in the business of benefitting students, and the platform technology pioneered by Campus Society is the next step in our evolution. It enables us to deliver real value to students via a bespoke social network that is completely tailored to those within our verified, international community of students.”

Rashid Ajami, CEO and Founder of Campus Society adds: “We’ve a student population that is, understandably, concerned about future opportunities and international mobility, and often cynical towards establishing relationships with brands. We believe students want to be part of a community of like-minded people, benefitting from meaningful relationships with other students and organisations they interact with. Established social networks don’t provide a means of connection designed specifically for students; this partnership with The ISIC is a significant step towards addressing this on a global basis. We are thrilled to be working with The ISIC for our global expansion. 

About Campus SocietyThe UK’s leading social network for university students. Launched in 2016, it connects new university students with peers who share common interests. Most recently the company has launched Campus Books offering every course textbook in the UK through the Campus Books app available on iOS and Android.

Campus Society is owned and operated by Connectt, a business that provides any brand, organization and individual the ability to deliver branded social networking solutions for customers, employees, remote business partners, followers or any group that is aligned around a common interest area. With Connectt, organizations no longer need to subject their social capital to third parties that control what users see and do. They can integrate the features that matter to drive engagement, purchase, retention, land loyalty.

About International Student Identity Card (ISIC) Association: The non-profit organisation behind the International Student Identity Card (ISIC). First established in 1953, the ISIC is issued in close to 130 countries and is available to all bonafide students over the age of 12, regardless of their nationality, race, gender or religion. The ISIC card is the only internationally accepted proof of student status,providing access worldwide to over 150,000 products, services or experiences. The ISIC card has been endorsed by the United Nations Educational, Scientific and Cultural Organization (UNESCO) since 1968. The card is recognised by universities, academic institutions, student unions, national governments, financial institutions and ministries of education around the world.

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