From education to employment

TwinklHive invests in DrumFIT to encourage children globally to get active through drumming

TwinklHive is a business accelerator based in Sheffield that provides space, investment and support to accelerate the growth of EdTech companies. Backed by educational resource provider Twinkl, TwinklHive recently invested in DrumFIT,  an international company focusing on the physical and mental health of children by offering them fun and alternative exercise options compared to the traditional physical education curriculum. DrumFIT provides physical education digital resources for educators centred around cardio-drumming.

Co-founded in 2010 by Danielle Sherbo, DrumFIT  aims to support educators, so they can provide consistent, quality physical education classes that students love, without the need for outside coaches or extensive training. Whilst supporting the education providers, the programme also teaches children to make positive associations with being active and shows them how good it can make them feel, both mentally and physically.

DrumFIT started as a service-based company based in Canada, where instructors would be sent into schools directly to deliver their PE programme. They have since expanded to having over 1000 digital resources accessible to schools online, so that anyone, anywhere in the world, can access the DrumFIT platform and have fun whilst getting active.

The TwinklHive investment will facilitate the expansion of DrumFIT into the UK market to bring their PE curriculum resources to UK educators, as well as aiding the expansion of their digital resources. DrumFIT supports teachers as they educate children on physical education, whilst engaging students in exercise to support their emotional and physical well-being.

Emily Reid, Assistant Headteacher at St. Bernard’s RC Primary, Ellesmere Port said From a teaching point of view, it’s so easy to use, build playlists and lessons that are tailored to your group. In terms of prep, it’s just great, and fits in so well with our curriculum – for example, the children’s understanding of health and fitness, about raising heart rates, and how their body works in aerobic exercise.  All the resources are ready prepared, and the kids just absolutely love it!”

DrumFIT has curriculum videos suitable for ages three to eighteen and is designed to make teaching PE simple for educators, as their resources are accessible by the touch of a button.

The cost of a full school licence to DrumFIT for one year costs £1200, which  would give educators access to their full curriculum of over 1000 instructor-led videos centred around cardio-drumming. In addition, those who purchase the licence will have access to their other popular fitness videos including, gymnastics, folk dancing, yoga, HIIT and mindfulness. New videos are added monthly, meaning there is always something for everyone to enjoy regardless of their ability levels.

David Angrave, Chief Operating Officer at Twinkl and Investment Director of TwinklHive, said “We are thrilled to have the opportunity to support DrumFIT as they expand into the UK market. We understand the importance of physical education as part of the national curriculum, that is why we support DrumFIT as they aim to give children the tools they need to learn healthy habits for a better future.”

DrumFIT founder, Danielle Sherbo, said “I am excited to work with a company that recognises the value and importance of Physical Education in our schools and wants to support this important initiative.”

For more information about DrumFIT, please visit

Related Articles