@Interserve Learning & Employment has unveiled a new name and logo as part of an extensive rebranding initiative, which sees the leading training provider transform into Realise.
The rebrand complements ambitious growth plans revealed following a management buyout in October, backed by investors Enact. The buyout saw the company become a standalone training provider with intentions to create a new brand identity which aligns with the businesses values and proposition.
The new brand identity will bring a more “modern and people-focussed” look to the business which centres on communication.
Gregg Scott, Managing Director of Realise, explained the thought process behind changing the brand:
“Communicating, building trust and inspiring talent are what we do, and it is important that we have a strong brand identity which reflects that.
Since the very beginning, we have remained committed to our mission to deliver valuable and meaningful learning experiences. Now, more than ever in a modern and increasingly digital world, people need reassurance that the companies they choose to work with are open, transparent and deliver on their promises.
We wanted to create a strong and ownable identity that would resonate with our employees, learners and the employers we support. We recognised that our business centres on people, with one of our key strengths being human interaction – and that is exactly what we’ve built our brand upon – two-way communication.
As Realise, we are better reflecting who and what we are, as well as creating a distinctive brand in the apprenticeship, adult learning and vocational training markets.”
A new website is in the planning and expected to launch in early 2021.Recommend0 recommendationsPublished in