London South Bank Uni appoints 999 Design to new student marcomms brief

 London South Bank University appoints 999 Design to deliver new student marketing communications

LEADING UK-wide design consultancy, 999 Design, has been appointed to create London South Bank University’s student marketing communications for 2008/09.

The new account win, which followed a competitive four-way pitch, will see 999 develop the University’s 72-page student handbook to be published at the end of July and targeted at new students.

Additional key projects over the next 12 months will include the design of seasonal recruitment marketing material and associated leaflets, posters and merchandise.

As part of the design brief, 999 has been tasked with developing a cohesive ‘family’ of student marketing materials, which will serve to strengthen awareness of the university’s brand identity, and ensure they stand out in the UK’s highly competitive higher education market.

Student marketing officer at London South Bank University, Xanthe Lewendon, said: “As one of London’s largest universities, we are proud to be part of the city and of our diverse, multi-cultural population of more than 23,500 students.

“In appointing 999, we felt their creative approach best reflected those aspects of our personality and the university’s core values as a whole. Their ideas are original, vibrant and will communicate information to potential and current students in a way that we hope will leave them with a favourable impression of studying at LSBU.”

Aileen Geraghty, managing director of 999’s London office, which will lead on the creative brief, said: “I’m delighted that 999 will be taking forward this exciting design brief and I’m particularly pleased to have won this account, which is another positive step towards raising the profile of our work, both locally and within the wider education sector.”