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College of Haringey, Enfield and North East London (CONEL) students and staff help @Nike design new @SpursOfficial ‏kit

Introducing the history of the Tottenham shirts.

Five students from the College of Haringey, Enfield and North East London (CONEL) and three members of our staff, joined other Spurs fans from the Tottenham area last week, to help Nike design the Spurs kit for the 2020/21 football season.

Two Nike representatives, Matt and Lee, hosted the event. This was the first time Nike have ever discussed ideas with fans before concepts have been created. 

The representatives guided the group’s ideas through the process taken when designing a shirt. Matt said, “The most important thing is innovation and making sure the shirts are made of the right material and are fitted so to give the players an edge on the pitch. Also the narrative: what story do the team want to tell with this shirt?”

The group then looked through old Nike and Tottenham shirts to inspire their ideas, coming up with the creative concepts below:


The students – three players from their CONEL’s Football Academy team and two from their female football team – had a great time.

Student Isabella Woodcock said,

“It was an amazing experience. I am a Tottenham fan and felt really engaged with the club and the team.”

After filling out the forms the participants cut their paper into the nine sections and stuck them on the ‘mind map’ wall. This gave the group a better idea of the common interests, helping Nike spot trends.


CONEL Sports Development Coordinator and life-long Tottenham Hotspur fan, Robert Murphy, said,

“This is a great experience for both me and the students to make our mark on the history of Tottenham Hotspur. The hospitality has been great as we were greeted with food and drinks as well as the gift we were given when we left.”

When the group left they were handed a bag containing a Nike Premier League football and a holographic statuette of Tottenham’s new Stadium.

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